Bachelor of Business (Honours) in International Business with Language

Awards
BBus (Hons)
Programme Code: CR_BIBLA_8
 
Mode of Delivery:Full Time, Part Time
 
No. of Semesters:8
NFQ Level:8
Embedded Award:No
 
Programme Credits:240
programmeReviewDate:October 2023
Department:MARKETING & INTERNATIONAL BUSINESS
Field of Study:Marketing & Advertising
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) Demonstrate their knowledge of the key business areas that underpin international business activity while developing competency and skill in a language beyond their native tongue.
PO2 Knowledge - Kind
  (a) To identify, analyse, evaluate and synthesise complex issues, challenges and concepts with a view to forming rounded perspectives on issues such as international trade, international cultures, management, global marketing, economics, law, business development and other knowledge intrinsic to the development of opportunities for business in an international context.
PO3 Skill - Range
  (a) Design, plan and execute effective business strategies, undertake market research, plan and strategise for business communication, negotiate, lead and manage international activities across supply and value chains and to inform these activities through their knowledge of other languages and cultures.
PO4 Skill - Selectivity
  (a) Identify challenges and opportunities in an international context supporting their analysis through reasoned argument, usage of empirical data and synthesis of environmental factors such as politics, culture, trade, law and market forces.
PO5 Competence - Context
  (a) Apply their knowledge in a range of businesses that may have requirements to trade internationally to varying degrees including SME and MNC organisations as well as at individual and interpersonal perspectives.
PO6 Competence - Role
  (a) Demonstrate their propensity to offer leadership, take initiative and undertake responsibility for a range of dynamic environments necessitating possibilities such as working alone, in groups and as part of hierarchical structures while conscious of the personal and organisational motivations of themselves and others.
PO7 Competence - Learning to Learn
  (a) Control their own learning environment through awareness of their own personal development and reflection upon their skills and knowledge in an organisational setting.
PO8 Competence - Insight
  (a) Expose their consciousness of their own value and the intrinsic strengths and weaknesses entailed within this and to further infuse their identified strengths in an ethical and responsible framework for their personal and career development.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
MGMT6043 Intro to Global Business
ACCT6007 Fundamentals of Fin/Acc
INFO6017 Information Technology
MRKT6004 Introduction to Marketing
Elective
Module Code Module Title
LANG7018 Working with French
LANG7006 Working with German
LANG6033 Working with Spanish
LANG7010 General & Academic English

Stage 1 / Semester 2

Mandatory
Module Code Module Title
MGMT6044 Cultural Studies
MGMT6062 International Management
STAT6012 Maths & Stats for Marketing
MRKT6005 Marketing Strategy Principles
Group Elective 1
Module Code Module Title
LANG7019 French Business and Culture
LANG7002 German Business & Culture
LANG7012 Spanish Business and Culture
LANG6036 English for Academic Presentat
Elective
Module Code Module Title
MRKT6010 Selling Skills for Business
ACCT6009 Financial Accounting
FREE6001 Free Choice Module
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
MGMT6045 International Communication
MGMT7088 International Teams & Projects
LEGS6012 Business Law
ECON7007 Principles of Economics
Group Elective 1
Module Code Module Title
LANG7016 Applied French
LANG7014 Applied German
LANG7011 Applied Spanish
LANG6037 English: Academic & Business
Elective
Module Code Module Title
MRKT7009 Marketing Research Methods
MGMT6028 HRM in Contemporary Business
FREE6001 Free Choice Module
 

Stage 2 / Semester 2

Mandatory
Module Code Module Title
LEGS7009 Principles International Trade
MGMT7089 International Supply Chains
MGMT6053 Entrepreneurial Mindset
ECON7009 Economic Data and Analysis
Group Elective 1
Module Code Module Title
LANG7017 Applied French Studies
LANG7015 Applied German Studies
LANG7013 Applied Spanish Studies
LANG7009 International Business English
Elective
Module Code Module Title
MRKT7024 Digital Business
MGMT6029 Professional HR Practice
FREE6001 Free Choice Module
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
MGMT7075 Emerging & New Markets
Group Elective 1
Module Code Module Title
LANG8021 Experiencing France
LANG8019 Experiencing Germany
LANG8020 Experiencing Spain
LANG8010 Irish Culture and Contemporary
Elective
Module Code Module Title
MRKT7017 Business to Business Marketing
MGMT7077 People Management Strategies
MRKT7016 Event Management & Promotion
ACCT7011 Finance: Planning and Control
MGMT8073 Tourism & Aviation Business
FREE6001 Free Choice Module

Stage 3 / Semester 2

Mandatory
Module Code Module Title
PLAC7014 Semester Abroad
 

Stage 4 / Semester 1

Mandatory
Module Code Module Title
MGMT7008 Global Marketing Strategy
ECON8003 Economics International Trade
MGMT8049 Sustainable Business
Group Elective 1
Module Code Module Title
LANG8007 French Business and Media
LANG8017 German Business and Media
LANG8012 Spanish Business and Media
Elective
Module Code Module Title
LEGS8008 Business in the European Union
MGMT8022 Workforce Diversity
MGMT7075 Emerging & New Markets
MGMT8073 Tourism & Aviation Business
MRKT7017 Business to Business Marketing
MGMT8026 New Product Development
FREE6001 Free Choice Module
 

Stage 4 / Semester 2

Mandatory
Module Code Module Title
MGMT7074 Global Operations Management
MGMT8043 Seminar Series
MGMT8045 Corporate Strategy
Group Elective 1
Module Code Module Title
LANG8008 French Business and Arts
LANG8018 German Business and Arts
LANG8014 Spanish Business and Arts
Elective
Module Code Module Title
MGMT8075 Geopolitics around the Globe
MGMT8011 International HRM
MGMT8013 The European Single Market
ECON8005 Global Financial Economics
MRKT8019 Sales Strategy Management
FINA8010 Finance for Marketers
MGMT8048 Enterprise and Innovation
MGMT8028 New Product Launch
MGMT7024 Public Relations
FREE6001 Free Choice Module