Upon successful completion of this programme the graduate will be able to demonstrate... :
| PO1 |
Knowledge - Breadth |
| |
(a) |
Demonstrate knowledge of on-line environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and on-line engagement, on-line sales, digital story-telling and planning. |
| PO2 |
Knowledge - Kind |
| |
(a) |
Integrate, synthesise and assess varied and emerging content relating to the digital marketing environment and how this relates to traditional marketing principles, activities and strategies. |
| PO3 |
Skill - Range |
| |
(a) |
Apply skills and tools relating to marketing and advertising in digital and non-digital environments. |
| PO4 |
Skill - Selectivity |
| |
(a) |
Develop elaborate plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution that reflects integrated and nuanced through leadership. |
| PO5 |
Competence - Context |
| |
(a) |
Apply tools, techniques and strategies in the on-line environment for a variety of complex and multi-faceted business scenarios that complement traditional marketing approaches building upon undiagnosed or inchoate problems to identify solution implementations. |
| PO6 |
Competence - Role |
| |
(a) |
Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative. |
| PO7 |
Competence - Learning to Learn |
| |
(a) |
Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied and tested. |
| PO8 |
Competence - Insight |
| |
(a) |
Effectively apply their skills and knowledge in an ethical and reflective manner. |