Upon successful completion of this programme the graduate will be able to demonstrate... :
| PO1 |
Knowledge - Breadth |
| |
(a) |
A deep knowledge of business theory, principles, processes and techniques and their implications for marketing in particular. |
| PO2 |
Knowledge - Kind |
| |
(a) |
The competence to take a holistic view of business situations, interpret information, plan for the future and make decisions. |
| PO3 |
Skill - Range |
| |
(a) |
A knowledge of the functions and techniques of marketing built upon a broad base of business disciplines, including management, accounting and information technology. |
| PO4 |
Skill - Selectivity |
| |
(a) |
An ability to analyse business situations, identify solutions and opportunities, apply business theory and techniques to plan and direct the future of organisations. |
| PO5 |
Competence - Context |
| |
(a) |
An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems with particular insight into marketing, sales and business development. |
| PO6 |
Competence - Role |
| |
(a) |
The ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally. |
| PO7 |
Competence - Learning to Learn |
| |
(a) |
An ability to identify and address continuous learning requirements, keeping abreast of new developments in business and the wider economy, and being willing to embrace change and learn from new experiences. |
| PO8 |
Competence - Insight |
| |
(a) |
The competence to participate in business activities, with a clear sense of purpose, in a confident, motivated and responsible manner,encouraging colleagues to succeed, while showing respect for others, the environment and the law. |