Masters of Science in Digital Marketing Strategy

Awards
MSc
Programme Code: CR_BDMAS_9
 
Mode of Delivery:Full Time, Part Time
 
No. of Semesters:4
NFQ Level:9
Embedded Award:No
 
Programme Credits:90
programmeReviewDate:May 2019
Department:MARKETING & INTERNATIONAL BUSINESS
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) Demonstrate knowledge of on-line environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and on-line engagement, on-line sales, digital story-telling and planning.
PO2 Knowledge - Kind
  (a) Integrate, synthesise and assess varied and emerging content relating to the digital marketing environment and how this relates to traditional marketing principles, activities and strategies.
PO3 Skill - Range
  (a) Apply skills and tools relating to marketing and advertising in digital and non-digital environments.
PO4 Skill - Selectivity
  (a) Develop elaborate plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution that reflects integrated and nuanced through leadership.
PO5 Competence - Context
  (a) Apply tools, techniques and strategies in the on-line environment for a variety of complex and multi-faceted business scenarios that complement traditional marketing approaches building upon undiagnosed or inchoate problems to identify solution implementations.
PO6 Competence - Role
  (a) Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative.
PO7 Competence - Learning to Learn
  (a) Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied and tested.
PO8 Competence - Insight
  (a) Effectively apply their skills and knowledge in an ethical and reflective manner.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
MRKT8005 Digital Marketing Environment
MRKT8008 Strategy for Digital Marketing
MRKT8006 Social Media Advertising
MRKT8007 Website Optimisation&Analytics

Stage 1 / Semester 2

Mandatory
Module Code Module Title
MGMT9048 Professional Dev for Marketing
MRKT9026 Digital Strategy Development
MRKT9021 Digital Advertising& Analytics
Elective
Module Code Module Title
MGMT9049 Ecommerce & Goal-Driven Sites
MRKT9022 The Digital Consumer
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
MRKT9023 Action Research Methods
MGMT9050 SEO & Analytics
MRKT9024 Integrated Strategy & Planning
Elective
Module Code Module Title
MGMT9051 Lead Generation & Sales
MRKT9025 Digital Brand Development

Stage 2 / Semester 2

Mandatory
Module Code Module Title
MGMT9052 Applied Project Digital Mkting