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MMED8025 - Multimedia Production

Title:Multimedia Production
Long Title:Multimedia Production
Module Code:MMED8025
Credits: 5
NFQ Level:Advanced
Field of Study: Multimedia
Valid From: Semester 1 - 2011/12 ( September 2011 )
Module Delivered in 8 programme(s)
Module Coordinator: ROSE MC GRATH
Module Author: BRIAN DOYLE
Module Description: The aim of this module is to provide the learner with an introduction to media production technologies and practices. The module also aims to extend skills in communicating to a target audience using rich media applications. It provides learners with an understanding of the structural, conceptual, and practical design issues related to rich media solutions.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the background to multimedia development and identify potential media-rich e-business applications.
LO2 Explain the principles of designing and developing rich media content for interactive online environments.
LO3 Develop rich media content for delivery within a range of multimedia applications or dynamic online publications.
LO4 Design and implement a multimedia application from concept to storyboard to production utilising industry standard multimedia development tools.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Multimedia Overview
A series of short exercises that practically demonstrate the technical constraints of employing rich media within online digital environments. The scope of these exercise should cater for bitmapped and vector-based image formats, still and moving images, audio and video formats, file types. These exercises should demonstrate the salient issues in relation to quality and the appropriateness of employing certain media with different contexts.
Design Techniques
An overview of the design process from concept to final publication. This assignment will allow students to investigate the steps involve in designing and developing rich media content. This should account for concept development, paper prototyping/storyboarding, scripting, production, postproduction, screening/testing, and dissemination. Fundamental narrative strategies should also be explained.
Practical Programme
Students will develop a multimedia application and account for its content and structure with the view to publishing within a range of digital environments. The practical work should be supported with a statement that illustrates the student's intent and a review that recognises where the project could be improved from either a technical, aesthetic or communicative perspective. Student will develop the assignment by producing their own content or by editing content provided to them by the tutor.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Create a digital multimedia solution 3,4 70.0 Sem End
Performance Evaluation Presentation of a set of completed exercises which includes a written appraisal of the work completed. 1,2 30.0 Week 7
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Theory 1.0 Every Week 1.00
Lab Practical 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) No Description 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Tay Vaughan 2010, Multimedia Making It Work, Eighth Ed., McGraw Hill [ISBN: 0071748466]
  • Debbie Stone , Caroline Jarrett , Mark Woodroffe, Shailey Minocha 2005, User Interface Design and Evaluation, Morgan Kaufmann [ISBN: 0120884364]
  • Garrand, Timothy Paul. 2006, Writing for multimedia and the Web : a practical guide to content development for interactive media, Elsevier Focal Press Amsterdam [ISBN: 0240808223]
  • Lidwell, William. 2003, Universal principles of design : 100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design, Gloucester, Mass [ISBN: 1592530079]
  • David Benyon 1993, A Guide to usability : human factors in computing, Wokingham, England. Reading, Mass. : Addison-Wesley [ISBN: 020162768X]
  • Adobe Creative Team 2008, Adobe Photoshop CS4 Classroom in a Book, Adobe Press [ISBN: 978-0321573797]
  • David Powers 2008, The Essential Guide to Dreamweaver CS4 with CSS, Ajax, and PHP, Apress [ISBN: 1430216107]
  • Colin Moock 2007, Essential ActionScript 3. 0, O'Reilly Media Sebastopol, CA [ISBN: 9780596526948]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_HDMTE_8 Certificate in Digital Media Design and Development 1 Mandatory
CR_KINDE_9 Certificate in Information Design and Development 1 Mandatory
CR_HJWNM_9 Master of Arts in Journalism with New Media 1 Mandatory
CR_BPRNM_9 Master of Arts in Public Relations with New Media 1 Mandatory
CR_CARCT_9 Master of Science in Architectural Technical Design 1 Elective
CR_KINDD_9 Master of Science in Information Design and Development 1 Mandatory
CR_DINAR_9 Master of Science in Interior Architecture 1 Elective
CR_KIDDE_9 Postgraduate Diploma in Science in Information Design and Development 1 Mandatory

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