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DESI8001 - Creative Technology - Media

Title:Creative Technology - Media
Long Title:Creative Technology - Media
Module Code:DESI8001
Duration:1 Semester
Credits: 5
NFQ Level:Intermediate
Field of Study: Design Studies
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 2 programme(s)
Next Review Date: April 2021
Module Coordinator: VALERIE RENEHAN
Module Description: This module introduces students to media design. This module is aimed at graphic design students so that they can create designs and implement concepts into motion/interactive solutions. This module gives students the opportunity to explore and challenge graphic design in motion in areas such as digital signage/advertising and interactive information design.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Design an interactive solution through the use of visual and technical research methodologies.
LO2 Create a range of ideas with respect to an interactive solution
LO3 Use the design process to create the iterative stages of the development of an interactive solution.
LO4 Implement and present an interactive solution through exploration.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

12265 DESI7003 Creative Technology - Web
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Research & Analysis
Students will undertake analysis of interactive solutions as well as employing technical and visual research methodologies to develop skill and understanding of the visual communication in motion.

Students will review the changing landscape of graphic design as it embraces new media as a medium for communication.
Design & Development
The emphasis on this module will encourage the development of personal skill in taking an exploratory approach, challenging the possible directions of graphic design concepts in motion.
Students will undertake an individual interactive graphic design project from research, ideas, and development to final outcome mainly revolving around the area of promotion e.g. digital signage, web advertising.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Interactive Design Project (includes project milestones) 1,2,3,4 60.0 Sem End
Practical/Skills Evaluation Project review of the design proposal 1,2,3 40.0 Week 7
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab Class/Studio based practical 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Design/Practical work 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Rebecca Gallagher, Andrea Moore Paldy 2006, Exploring Motion Graphics (Design Exploration), CENGAGE Delmar Learning [ISBN: ISBN-10: 1418014214, ISBN-13: 978-1418014216]
  • Gavin Lucas, Michael Dorrian, 2006, Guerrilla Advertising [ISBN: 1856694704]
Supplementary Book Resources
  • Jon Krasner 2004, Motion Graphic Design and Fine Art Animation: Principles and Practice, Focal Press [ISBN: ISBN-10: 024080482, ISBN-13: 978-0240804828]
  • Stephen Pite 2002, The Digital Designer: 101 Graphic Design Projects for Print, the Web, Multimedia, and Motion Graphics, OnWord Press [ISBN: ISBN-10: 0766873471, ISBN-13: 978-0766873476]
  • Bob Gordon, Maggie Gordon 2005, The Complete Guide to Digital Graphic Design, Thames & Hudson Ltd [ISBN: ISBN-10: 0500285608, ISBN-13: 978-0500285602]
  • Melanie Goux, James A. Houff 2003, On screen in time: transitions in motion graphic design for film, television and new media, RotoVision [ISBN: 2880467004]
  • Jason Fincanon 2007, Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More, Focal Press [ISBN: ISBN-10: 0240809491, ISBN-13: 978-0240809496]
  • Bill Moggridge 2007, Designing interactions, MIT Press Cambridge, Mass. [ISBN: 0262134748]
  • Matt Woolman 2005, Type in motion 2, Thames & Hudson London [ISBN: 0500512434]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_HPHNM_8 Bachelor of Arts (Honours) in Photography with New Media 7 Elective
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 8 Group Elective 2

Cork Institute of Technology
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Email: help@cit.edu.ie