| Title: | Global Business Strategy |
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| Long Title: | Global Business Strategy |
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| Field of Study: |
Business & Management
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| Valid From: |
Semester 2 - 2022/23 ( January 2023 ) |
| Module Coordinator: |
DON CROWLEY |
| Module Author: |
Noel Kelly |
| Module Description: |
This module explores the application of strategic management theories and techniques in a wide range of international business settings. It aims to expand the student's perspective in the area of strategic organisational management and international business growth. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Critically evaluate the concepts of internationalisation, globalisation, and appraise why and how its proceeding at a rapid rate. |
| LO2 |
Analyse international business for the purpose of formulating and implementing a global strategy in line with best practice. |
| LO3 |
Assess the complex and changing international trade patterns and foreign direct investment flows and how the rise of MNC's is changing the global economy. |
| LO4 |
Critically evaluate the opportunities and threats faced by global organisations and assess their impact in a changing global economy. |
| LO5 |
Critique the role of management tasks, skills and responsibilities, in delivering the building blocks to meet the challenges of the global economy. |
| LO6 |
Analyse the role and impact of finance and trade policies on the global economy. |
| LO7 |
Critically assess the importance of key functions and roles and their effect on an organisations global strategy. |
| LO8 |
Develop a coherent, rational strategy to encapsulate all the key requirements of an organisation's global strategy. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
Module Content & Assessment
| Indicative Content |
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Foundation Concepts
What is international business? globalisation, MNCs. Leadership and communication.
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The Environment of International Business
Global culture, ethics, diversity, corporate governance, trade & investment, political and legal systems, governments, regional economic integration, emerging markets, monetary and financial environments.
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Strategy and Opportunity Assessment
Strategy and Organisation, Global market opportunity assessment.
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Entering and Operating in International Markets
Exporting, countertrade, FDI, collaborations, mergers, acquisitions, strategic partnerships, licensing, franchising other contractual and collaborative strategies.
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Functional Area Excellence
Marketing, HR, IT, finance, accounting, R&D all in the global firm.
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International Trade
International trade analysis, factor endowments, patterns of production, international integration, trade and economic geography, models of comparative advantage.
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Finance
Exchange rates, trade policies, tarriffs, G7/G8 policies.
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| Assessment Breakdown | % |
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| Course Work | 50.00% |
| End of Module Formal Examination | 50.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Project |
The students in groups will critically analyse and research an organisation's (live case scenario) international business strategy and select strategies to meet the changing needs of the organisation and deliver a detailed report and presentation on same. |
1,2,3,4,5,6,7,8 |
50.0 |
Week 12 |
| End of Module Formal Examination |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Formal Exam |
Final end of semester examination |
1,2,3,4,5,6,7,8 |
50.0 |
End-of-Semester |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
The delivery of content and material to underpin the learning outcomes, by University lecturer and guest industry speakers. |
3.0 |
Every Week |
3.00 |
| Independent & Directed Learning (Non-contact) |
The student must undertake independent and group study by researching and reading relevant topics to underpin lecture material. |
11.0 |
Every Week |
11.00 |
| Total Hours |
14.00 |
| Total Weekly Learner Workload |
14.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
The delivery of content and material to underpin the learning outcomes, by University lecturer and guest industry speakers. |
3.0 |
Every Week |
3.00 |
| Independent & Directed Learning (Non-contact) |
The student must undertake independent and group study by researching and reading relevant topics to underpin lecture material. |
11.0 |
Every Week |
11.00 |
| Total Hours |
14.00 |
| Total Weekly Learner Workload |
14.00 |
| Total Weekly Contact Hours |
3.00 |
Module Resources
| Recommended Book Resources |
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- M.W.Peng 2021, Global Strategy, 5th Ed., Cengage Learning [ISBN: 0357512367]
- Wild & Wild 2019, International Business: The Challenges of Globalisation, 9th Ed., Pearson London [ISBN: 9780134729220]
- Daniels, Radebaugh & Sullivan 2018, International Business, 16th Ed., Pearson London [ISBN: 9780134200057]
- Cavusgil, Knight & Riesenberger 2017, International Business: The New Realities, 4th Ed., Pearson London [ISBN: 9780134324838]
| | Recommended Article/Paper Resources |
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- International Journal of Business Strategy All Relevant Articles [ISSN: 1553-9563]
- Journal of Business Strategy All relevant articles [ISSN: 0275-6668]
- Harvard Business Review All relevant articles, Harvard Business Review
| | Other Resources |
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- FDI USA: Various Articles,
- Santandertrade: Various Articles
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Module Delivered in
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