| Title: | Production Studies & Marketing |
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| Long Title: | Production Studies & Marketing |
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| Field of Study: |
Music & Performing Arts
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| Valid From: |
Semester 1 - 2022/23 ( September 2022 ) |
| Module Coordinator: |
Deirdre Collins |
| Module Author: |
Michael Joyce |
| Module Description: |
An introduction to the management and administration of music and theatre projects, focusing on project planning, project management, business, funding, law, and marketing. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Strategically plan and administer an arts-related production. |
| LO2 |
Execute an appropriate budget for an arts project including knowledge of expenditure criteria such as production costs, marketing costs etc. and income criteria including revenue from ticket sales, grant funding etc. |
| LO3 |
Identify, explain, and/or apply general principles of contract and copyright law. |
| LO4 |
Identify and explain how creative content is licensed and which licensing bodies are involved (e.g., IMRO, PPI, MCPSI etc). |
| LO5 |
Design an effective marketing plan for an arts-related project. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
Module Content & Assessment
| Indicative Content |
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Production Management
Project management with an emphasis on planning, scheduling, logistics, and team building.
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Marketing
Use of case studies to explore arts promotion and audience development.
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Law and Licensing
Focusing mainly on copyright law, exclusive rights, and the licensing of creative content including an overview of the licensing bodies involved (IMRO etc). Contract law and income tax will also be explored.
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Meet the Professionals
Industry guest lecturers.
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Budget
Devising a budget for an arts-related project.
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The Business of Music
An overview of aspects of the music industry including: publishing and recording contracts; the role of managers, agents, and music lawyers; revenue streams including touring and merchandising.
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The Business of Theatre
An overview of aspects of the drama & theatre industry including: arts organisation structures, roles within the industry e.g. production manager, agent etc., revenue streams e.g. fees, merchandise etc., tax, and funding.
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| Assessment Breakdown | % |
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| Course Work | 100.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Project |
To devise a budget for a performance project. |
1,2 |
30.0 |
Week 8 |
| Short Answer Questions |
SAQ on legal and licensing material covered in the course. |
3,4 |
30.0 |
Week 10 |
| Presentation |
In-class group presentation of an appropriate arts-related project. |
1,5 |
40.0 |
Week 13 |
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Law and Licencing, The Business of Music |
1.0 |
Every Week |
1.00 |
| Lecture |
Project Management, Marketing, Budget, The Business of Theatre |
1.0 |
Every Week |
1.00 |
| Tutorial |
Case studies, practical work, in-class presentations, guest lectures |
1.0 |
Every Second Week |
0.50 |
| Independent & Directed Learning (Non-contact) |
Study, Research, Writing |
4.5 |
Every Week |
4.50 |
| Total Hours |
7.50 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.50 |
| This module has no Part Time workload. |
Module Resources
| Recommended Book Resources |
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- Donal S. Passman 2019, All You Need to Know About the Music Business, 10th Ed., 33, Simon & Schuster New York [ISBN: 9781501122187]
- Ruth Davenport 2012, Make That Grade. Fundamentals of Irish Law, 2nd Ed., 10, Gill Education Dublin [ISBN: 978071752681]
- Brian Doolan 2011, Principles of Irish Law, 8th Ed., 44, Gill & Macmillan Dublin [ISBN: 9780717149896]
- Neil Brooks et al, TAB Guide to Money, Pensions and Tax, annual publication,16, TAB Taxation Services Ltd. Dublin
| | Supplementary Book Resources |
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- John P. Kellogg 2014, Take Care of Your Music Business, 2nd Ed., 19, PJ's Publishing Malden, Massachusetts [ISBN: 9780967587332]
- Ann Harrison 2021, Music. The Business, 8th Ed., 15, Virgin Books London [ISBN: 9780753558980]
- Peter M. Thall 2016, What They'll Never Tell You about the Music Business: the Complete Guide for Musicians, Songwriters, Producers, Managers, Industry Executives, Attorneys and Accountants, 3rd Ed., 25, Watson-Guptill Berkeley [ISBN: 9781607749745]
| | This module does not have any article/paper resources |
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| Other Resources |
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- Website: Arts Council of Ireland website
- Website: Business to Arts
- Website: Culture Ireland
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Module Delivered in
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