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MGMT8048 - Enterprise and Innovation

Title:Enterprise and Innovation
Long Title:Enterprise and Innovation
Module Code:MGMT8048
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Business & Management
Valid From: Semester 1 - 2021/22 ( September 2021 )
Module Delivered in 8 programme(s)
Module Coordinator: CAROLINE O REILLY
Module Author: Lisa Murphy
Module Description: The capacity to innovate can be a source of competitive advantage but the management of innovation is challenging. This module will explore the importance of innovation to the sustainability and growth of the firm and to the economy at large. It will introduce students to the different innovation types and how innovation can be managed in different types of organisations. Students will learn how to map innovation opportunities, develop innovation strategies and identify open innovation networks. Case studies of the leaders in innovation will be examined.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Examine the different types of innovation and how opportunities for innovation can be identified and the appropriate strategies developed.
LO2 Discuss the role and importance of innovation to business and society.
LO3 Discuss the common driving forces and sources of ideas for innovation and different approaches to creativity.
LO4 Examine the knowledge transfer process and the key issues involved in the commercialisation of research.
LO5 Examine the processes involved in managing innovation and discuss organisations' approach to managing innovation.
LO6 Evaluate the role of knowledge based activities, relationships and networks in the development of a new product, service or process.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Introduction to Innovation
Innovation defined. Different types of innovation. Opportunity identification innovation frameworks. Goals and success factors of innovation. Innovation strategies; open innovation, disruptive innovation. Role and importance of innovation. Innovation policy. Case studies.
Pathways to Commercialisation of Research
Knowledge transfer process. Innovation funding opportunities. Open innovation and entrepreneurship ecosystems; strategic alliances and open innovation networks.
Corporate Creativity
Creativity defined. Link between creativity and innovation. Sources of ideas. Systematic approaches to creativity. Case studies.
Managing Innovation
Innovation as a management process. Portfolio management. New product development process. Innovation culture. Core components of the innovative organisation. Link between entrepreneurship and intrapreneurship. Law of diffusion of innovation. Case studies.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Presentation of case scenario material. 1,2,3,5 15.0 Week 9
Written Report Analysis of case scenario material and development of report based on findings. 1,2,3,5 35.0 Week 10
Essay Write an essay on an innovation related topic. 1,2,3,4,5,6 50.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction. 3.0 Every Week 3.00
Independent Learning Reading, research and assignment preparation. 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction. 2.0 Every Week 2.00
Independent Learning Research, analysis, assignment preparation. 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • John Tidd and Joe Bessant 2014, Strategic Innovation Management, 1st Ed., Wiley UK [ISBN: 9781118457238]
Supplementary Book Resources
  • John Tidd and Joe Bessant 2013, Managing Innovation, 5th Ed., Wiley UK [ISBN: 9781118538593]
  • Scott D.Anthony & David S.Duncan 2012, Building a Growth Factory (EBook), 1st Ed., Harvard Business USA [ISBN: 11714EKNDENG]
  • Bilton and Cummings 2010, Creative Strategy [ISBN: 9781405180191]
Recommended Article/Paper Resources
  • Harvard Business Review 2006, Proctor and Gamble; Inside Proctor and Gamble's New Model for Innovation, Harvard Business Review, 10 [ISSN: R0603C]
  • Scott D.Anthony & Bruce Brown 2011, How P+G tripled its innovation success rate, Harvard Business Review, June 2011 [ISSN: R1106C]
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBUSS_8 Bachelor of Business (Honours) 2 Mandatory
CR_BACCT_8 Bachelor of Business (Honours) in Accounting 5 Elective
CR_BBADM_8 Bachelor of Business (Honours) in Business Administration 2 Elective
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 8 Elective
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 8 Elective
CR_BACCT_7 Bachelor of Business in Accounting 5 Elective
CR_ESMPR_8 Bachelor of Engineering (Honours) in Smart Product Engineering 8 Group Elective 2
CR_BPRNM_9 Master of Arts in Public Relations with New Media 2 Elective

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