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MGMT8045 - Corporate Strategy

Title:Corporate Strategy
Long Title:Corporate Strategy
Module Code:MGMT8045
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Business & Management
Valid From: Semester 1 - 2021/22 ( September 2021 )
Module Delivered in 3 programme(s)
Module Coordinator: CAROLINE O REILLY
Module Author: Sharon Lehane
Module Description: This module aims to provide students (through case analysis and practical application) with the skills and knowledge required to demonstrate an in-depth understanding of key issues involved in strategy creation, evaluation and implementation.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Choose and apply appropriate strategic management frameworks to develop and recommend strategic actions/plans.
LO2 Analyse the external and internal environments for a variety of organisations to generate suitable strategies that lead to a competitive advantage.
LO3 Appraise the various business and corporate strategies available to companies to design competitive strategies and defend strategic changes.
LO4 Critique strategic recommendations to evaluate the strengths and limitations of various strategies, strategic analysis and strategic management frameworks.
LO5 Suggest methods for strategy execution to ensure competitive advantage is optimised while considering organisational structures, corporate culture, and control systems.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Strategic Management process, Corporate Visions, Mission Statements, Strategic Leadership.
Strategy Analysis
Internal Analysis of Organisational Strengths/capabilities- Roots of Competitive Advantage - Distinctive Competencies, Resources & Capabilities. Durability of Competitive Advantage. External Analysis - Competitive Forces, Macro Environment.
Developing Strategy
Business level Strategies - Cost Leadership, Differentiation, Focus. Corporate Level Strategies - Horizontal Integration, Vertical Integration, Strategic Outsourcing, Diversification, Internal New Ventures & Acquisitions.
Strategy Implementation
Implementing Strategies, Designing Organisational Structures, Control Systems, Understanding Organisational Cultures.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will work in groups to complete this project/report where they will select a real-world company, evaluate the environment in which the organisation operates and critique current strategies. Students will provide individual strategic recommendations. Peer to peer feedback will also form part of the assessment. 1,2,3,4 40.0 Week 9
Written Report This assessment will take the form of a case study analysis where students will be put in the position of a Strategic Manager and asked to analyse the strategic future of the organisation. Students will also reflect on what they have learned from undertaking the assessment. 1,2,3,4,5 60.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 3.0 Every Week 3.00
Tutorial Class based instruction 1.0 Every Week 1.00
Independent Learning Self directed learning 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 2.0 Every Week 2.00
Independent Learning Self directed learning 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • Charles W.L. Hill, Gareth R. Jones, Melissa A. Schilling 2017, Strategic Management Theory, 12th Ed Ed., Cengage Learning E-Book ISBN: 9781473745209 [ISBN: 9781305502338]
Supplementary Book Resources
  • Gerry Gallagher 2011, Corporate Strategy for Irish Companies, 2nd Ed Ed., Institute of Chartered Accountants in Ireland [ISBN: 9781907214653]
  • Arthur A. Jr. Thompson, A. J. Strickland III, John E Gamble 2016, Crafting and Executing Strategy: Concepts & Readings, 20th Ed Ed., McGraw Hill Educators [ISBN: 9780077720599]
  • Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman and Charles E. Bamford 2018, Concepts in Strategic Management and Business Policy, 15th Ed Ed., Pearson Higher Education [ISBN: 9781292227290]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_FHEBU_8 Bachelor of Arts (Honours) in Home Economics and Business 5 Mandatory
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 8 Mandatory
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 7 Mandatory

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