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MUSC8128 - Entrepreneurship in the Arts 1

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Title:Entrepreneurship in the Arts 1
Long Title:Entrepreneurship in the Arts 1
Module Code:MUSC8128
 
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Music & Performing Arts
Valid From: Semester 2 - 2021/22 ( January 2022 )
Module Delivered in 5 programme(s)
Module Coordinator: GABRIELA MAYER
Module Author: Michael Joyce
Module Description: The module will explore concepts of entrepreneurship, innovation and idea generation. It will focus on key business skills such as business planning, business structures, value propositions, commercial strategies, marketing, and tax. Relevant legal areas such as copyright and contract law will also be explored. As the focus of the module is on entrepreneurship, teamwork will be central to the module and its assessment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Explore the value and impact of entrepreneurship and innovation in the arts.
LO2 Track and assess the life cycle of a new venture.
LO3 Examine principles of business (business planning, business structures, value propositions, commercial strategies, marketing, and tax) and their application in the context of the arts industry.
LO4 Examine general principles of contract and copyright law and how they apply in practice to the creative industries.
LO5 Critically assess the complexities involved in the creation of a business venture in the creative industries.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

 

Module Content & Assessment

Indicative Content
Introduction to entrepreneurship
The performing artist’s world and the need to be equipped beyond an ability to perform.
Idea Generation and Business planning
Idea generation. Business planning. Scalability, profitability and longevity. Value propositions, commercial strategies and marketing.
Contracts
Fundamentals of contract law.
Copyright
Fundamentals of copyright law.
Professional Advisors
The role of professional advisors (accountants, lawyers). What is expected of professional advisors.
Structures
Business structures (sole trader, company, partnership).
Tax
Exploring and applying the rules related to VAT.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions Mid-semester quiz on contract law, copyright law, and on principles of business. 3,4 25.0 Week 9
Presentation Group Entrepreneurship Assessment: Teams of 3-4 students to devise an innovative business proposition related to their degree specialisation; 15-minute team presentation to be given during class. Students will be assessed as a group on the basis of, for example, viability and originality of their proposition, business model selected, strategy to commercialise and bring their chosen product/service to market, etc. 1,2,3,5 50.0 Sem End
Written Report A 2,500-word report on the business proposal developed as part of the group project. Assessment will be based on how business principles explored in the course are applied such as the value proposition, the market-fit of the product/service, the identification of the target customer etc. 1,2,3,5 25.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class-based instruction. 1.5 Every Week 1.50
Independent Learning Reading, research and assignment preparation. 5.5 Every Week 5.50
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class-based instruction. 1.5 Every Week 1.50
Independent Learning Reading, research and assignment preparation. 5.5 Every Week 5.50
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
 

Module Resources

Recommended Book Resources
  • Oliver Gassmann, Karolin Frankenberger & Michaela Csik 2020, The Business Model Navigator, 2nd Ed., Pearson Harlow (UK) [ISBN: 9781292327129]
  • Richard Blundel, Nigel Lockett & Catherine Wang 2018, Exploring Entrepreneurship, 2nd Ed., 16, Sage Publications London [ISBN: 9781473948068]
  • Brian Doolan 2011, Principles of Irish Law, 8th Ed., 44, Gill & Macmillan Dublin [ISBN: 9780717149896]
  • Ruth Davenport 2012, Make That Grade. Fundamentals of Irish Law, 2nd Ed., 10, Gill Education Dublin [ISBN: 9780717152681]
  • Neil Brooks, Sandra Gannon & Jill Kerby, TAB Giude to Money, Pensons & Tax (annual publication), 16, TAB Taxation Services Dublin
Supplementary Book Resources
  • Donald S. Passman 2019, All You Need to Know About the Music Business, 10th Ed., 33, Simon & Schuster New York [ISBN: 9781501122187]
  • Bill Aulet 2013, Disciplined Entrepreneurship, 24, Wiley Hoboken [ISBN: 9781118692288]
  • Richard Stutely 2007, The Definitive Business Plan, 2nd Ed., 13, Pearson Harlow (UK) [ISBN: 0273710966]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_GMUSC_8 Bachelor of Music (Honours) 8 Elective
CR_GMUSC_8 Bachelor of Music (Honours) 6 Elective
CR_GMUSC_9 Master of Arts in Music (Taught) 2 Elective
CR_GMUTE_9 Master of Arts in Music and Technology 2 Elective
CR_GMUST_9 Master of Science in Music and Technology 2 Elective

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