| Title: | Entrepreneurship in the Arts 1 |
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| Long Title: | Entrepreneurship in the Arts 1 |
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| Field of Study: |
Music & Performing Arts
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| Valid From: |
Semester 2 - 2021/22 ( January 2022 ) |
| Module Coordinator: |
GABRIELA MAYER |
| Module Author: |
Michael Joyce |
| Module Description: |
The module will explore concepts of entrepreneurship, innovation and idea generation. It will focus on key business skills such as business planning, business structures, value propositions, commercial strategies, marketing, and tax. Relevant legal areas such as copyright and contract law will also be explored. As the focus of the module is on entrepreneurship, teamwork will be central to the module and its assessment. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Explore the value and impact of entrepreneurship and innovation in the arts. |
| LO2 |
Track and assess the life cycle of a new venture. |
| LO3 |
Examine principles of business (business planning, business structures, value propositions, commercial strategies, marketing, and tax) and their application in the context of the arts industry. |
| LO4 |
Examine general principles of contract and copyright law and how they apply in practice to the creative industries. |
| LO5 |
Critically assess the complexities involved in the creation of a business venture in the creative industries. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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Module Content & Assessment
| Indicative Content |
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Introduction to entrepreneurship
The performing artist’s world and the need to be equipped beyond an ability to perform.
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Idea Generation and Business planning
Idea generation. Business planning. Scalability, profitability and longevity. Value propositions, commercial strategies and marketing.
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Contracts
Fundamentals of contract law.
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Copyright
Fundamentals of copyright law.
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Professional Advisors
The role of professional advisors (accountants, lawyers). What is expected of professional advisors.
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Structures
Business structures (sole trader, company, partnership).
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Tax
Exploring and applying the rules related to VAT.
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| Assessment Breakdown | % |
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| Course Work | 100.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Short Answer Questions |
Mid-semester quiz on contract law, copyright law, and on principles of business. |
3,4 |
25.0 |
Week 9 |
| Presentation |
Group Entrepreneurship Assessment:
Teams of 3-4 students to devise an innovative business proposition related to their degree specialisation; 15-minute team presentation to be given during class. Students will be assessed as a group on the basis of, for example, viability and originality of their proposition, business model selected, strategy to commercialise and bring their chosen product/service to market, etc. |
1,2,3,5 |
50.0 |
Sem End |
| Written Report |
A 2,500-word report on the business proposal developed as part of the group project. Assessment will be based on how business principles explored in the course are applied such as the value proposition, the market-fit of the product/service, the identification of the target customer etc. |
1,2,3,5 |
25.0 |
Sem End |
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Class-based instruction. |
1.5 |
Every Week |
1.50 |
| Independent Learning |
Reading, research and assignment preparation. |
5.5 |
Every Week |
5.50 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
1.50 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Class-based instruction. |
1.5 |
Every Week |
1.50 |
| Independent Learning |
Reading, research and assignment preparation. |
5.5 |
Every Week |
5.50 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
1.50 |
Module Resources
| Recommended Book Resources |
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- Oliver Gassmann, Karolin Frankenberger & Michaela Csik 2020, The Business Model Navigator, 2nd Ed., Pearson Harlow (UK) [ISBN: 9781292327129]
- Richard Blundel, Nigel Lockett & Catherine Wang 2018, Exploring Entrepreneurship, 2nd Ed., 16, Sage Publications London [ISBN: 9781473948068]
- Brian Doolan 2011, Principles of Irish Law, 8th Ed., 44, Gill & Macmillan Dublin [ISBN: 9780717149896]
- Ruth Davenport 2012, Make That Grade. Fundamentals of Irish Law, 2nd Ed., 10, Gill Education Dublin [ISBN: 9780717152681]
- Neil Brooks, Sandra Gannon & Jill Kerby, TAB Giude to Money, Pensons & Tax (annual publication), 16, TAB Taxation Services Dublin
| | Supplementary Book Resources |
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- Donald S. Passman 2019, All You Need to Know About the Music Business, 10th Ed., 33, Simon & Schuster New York [ISBN: 9781501122187]
- Bill Aulet 2013, Disciplined Entrepreneurship, 24, Wiley Hoboken [ISBN: 9781118692288]
- Richard Stutely 2007, The Definitive Business Plan, 2nd Ed., 13, Pearson Harlow (UK) [ISBN: 0273710966]
| | This module does not have any article/paper resources |
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| Other Resources |
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- Blog: Bill AuletDisciplined Entrepreneurship
- Website: IMRO (Irish Music Rights Orgnisation)
- Website: Arts Council (Ireland)
- Website: Business to Arts
- Website: Culture Ireland
- Website: Enterprise Ireland
- Website: Ash MauraAsh Maurya's Lean Canvas (resource for
blueprinting the business model)
- Blog: Steve Blank
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Module Delivered in
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