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LANG8017 - German Business and Media

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Title:German Business and Media
Long Title:German Business and Media
Module Code:LANG8017
 
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Languages
Valid From: Semester 1 - 2019/20 ( September 2019 )
Module Delivered in 1 programme(s)
Module Coordinator: Katie Power
Module Author: SHEREE BORGE
Module Description: This module focuses on the consolidation of a B2 - B2+ as described by the Common European Framework of Reference for Languages. The module engages with topics in international business as well as focusing on the development of knowledge and appreciation of modern 20th and 21st century German culture and media. The module develops receptive and production skills as well as translation skills and grammatical competence.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Translate a range of texts in the areas of business, journalism, current affairs and literature from German into English and English into German.
LO2 Critically analyse and evaluate a variety of cultural and media materials from the 20th and 21st century in Germany (film and media studies, visual art and short stories).
LO3 Research and examine specific aspects of contemporary business culture in Germany in an effective and appropriate manner in academic essay format.
LO4 Consolidate/reinforce knowledge of advanced grammatical elements through a range of complex contexts using reading and writing skills.
LO5 Communicate orally to a high level of competency, engaging in interactive; presentation; and interpretative activities in an international context.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

Advanced level of German (CEFR level B2) in speaking, reading and writing
 

Module Content & Assessment

Indicative Content
Translation/Writing Skills:
Applied advanced practice in the translation of varied texts (journalistic, current affairs, business and literary) from English to German and German to English.
Cultural Studies
Critically analyse and discuss key aspects of German culture and media (film studies, short stories and visual art) in the Twentieth and Twenty First Century. Evaluation of these in their socio-historical/geo-political contexts. Identification and application of suitable research methodologies to communicate the above in academic essay format.
Business Studies
Examine and critically evaluate topics of contemporary business culture in Germany. Sample topics include: exports and imports, franchises and entrepreneurial mindset.
Grammar
Substantial reinforcement and practical application of complex grammatical elements relevant to a B2 level of the target language (for example passive voice, adjectival phrases, phrasal verbs, relative clauses)
Oral/Communication Skills
Enable students to develop communication skills of a sufficient standard to be able to do the following: deliver effective oral presentations in a professional manner; participate in group/class discussions as required; converse individually or in a paired context to enhance fluency.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Essay Cultural Analysis Essay 2,3 30.0 Week 7
Other Written in-class test 1,2,3,4 40.0 Week 12
Presentation Business Presentation 1,3,4,5 30.0 Week 13
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) Reading, writing, listening, speaking, current affairs, literature, film and media studies 2.0 Every Week 2.00
Lab Language lab 2.0 Every Week 2.00
Independent Learning Independent research and writing of projects and essays; independent revision of materials covered during class 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) Reading, writing, listening, speaking, current affairs, literature, film and media studies 2.0 Every Week 2.00
Lab Language lab and media studies 2.0 Every Week 2.00
Independent Learning Independent research and writing of projects and essays; independent revision of materials covered during class 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Klotz, Verena; Merkelbach, Matthias 2016, Erfolgreich im Alltag und Beruf - Kurs- und Übungsbuch, Cornelsen [ISBN: 9783060209910]
  • Anna Buscha & Szita, S. 2012, B-Grammatik, Schubert [ISBN: 9783941323100]
Supplementary Book Resources
  • Jammie Rankin, Larry D. Wells 2015, Handbuch Zur Deutschen Grammatik, Houghton Mifflin Company [ISBN: 0618013431]
  • Sarah M. B. Fagan 2009, German, Cambridge University Press New York [ISBN: 9780521852852]
  • Michaela Perlmann-Balme, Susanne Schwalb, Doerte Weers 2008, Em Neu Abschlusskurs in Zwei Banden: Kurs- Und Arbeitsbuch Lektion 1-5 MIT Arbeitsbuch-Audio-CD, Max Hueber Verlag [ISBN: 978-3195416979]
  • Tzveta Sofronieva, Natascha Wodin, Mohammad Aref, Jefferson S. Chase, Zoran Drvenkar, Richard Duraj, Catalin Dorian Florescu, Radek Knapp, Nicol Ljubic, Selim Özdogan: 2003, "Feuer, Lebenslust!" Erzählungen deutscher Einwanderer., Verlag Klett-Cotta Stuttgart [ISBN: 978-3608935165]
  • Jakob Arjouni, 2004, Idioten, Funf Marchen, Diogenes Verlag AG [ISBN: 978-3257233896]
  • Sylvia Schroll-Machl, 2008, Doing Business with Germans, Vandenhoeck & Ruprecht [ISBN: 978-3525461679]
  • Melissa Lamson, 2010, No Such Thing as Small Talk: 7 Keys to Understanding German Business Culture, Happy About [ISBN: 978-1600051890]
  • Gretchen Schaupp (Author), Joachim Graff (Author), Günter Mayer (Illustrator) 2013, More than Manners: The Business Professional's Guide to Success in Germany, KINDLE EDITION Ed., Amazon Digital Services Inc. [ISBN: ASIN: B00FC28RKG]
  • Mary Fulbrook 2004, A concise history of Germany, CUP [ISBN: 978-0521540711]
  • Sarah E. James 2013, Common Ground: German Photographic Cultures Across the Iron Curtain, Yale University Press [ISBN: 9780300184440]
  • Jean Boase-Beier and Ken Lodge 2003, The German language, Blackwell Publishing Malden, Mass. [ISBN: 0631231390]
  • Kafka, Franz 2016, Die Verwandlung (original publication: 1915), CreateSpace Independent Publishing Platform [ISBN: 978154119946]
  • Kafka, F & Susan Bernofsky & Mark M. Anderson 2016, The Metamorphosis, W. W. Norton London [ISBN: 9780393923209]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 7 Group Elective 1

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie