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LANG8007 - French Business and Media

Title:French Business and Media
Long Title:French Business and Media
Module Code:LANG8007
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Languages
Valid From: Semester 1 - 2019/20 ( September 2019 )
Module Delivered in 5 programme(s)
Module Coordinator: Katie Power
Module Author: Sheila Walsh
Module Description: This module focuses on the consolidation of a B2-B2+ level of the language according to the Common European Framework of Reference for Languages. It includes translation and grammar exercises on topics of international business as well as focussing on the development of knowledge and appreciation of Twentieth and Twenty First Century French Culture and Media
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Translate a range of texts in the areas of business, journalism, current affairs and literature from French into English and English into French
LO2 Critically analyse and evaluate a variety of cultural and media materials from the Twentieth and the Twenty First century in France (film and media studies, visual art and short stories)
LO3 Research and examine specific aspects of contemporary Business culture in France in an effective and appropriate manner in a specified academic assignment format.
LO4 Consolidate/reinforce knowledge of advanced grammatical elements through a range of complex contexts relevant to the professional environment, using reading and writing skills.
LO5 Communicate orally to a high level of competency, engaging in interactive; presentation; and interpretative activities relating to the international business world.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
1. Translation/Writing skills
Applied advanced practice in the translation of varied texts (journalistic, current affairs, business and literary) from English to French and French to English.
2. Cultural Studies
Critically analyse and discuss key aspects of French culture and media (film studies, short stories and visual art) in the Twentieth and Twenty First Century. Evaluation of these in their socio-historical/geo-political contexts. Identification and also application of suitable research methodologies to communicate the above in academic essay format.
3. Business Studies
Examine and critically evaluate topics of contemporary business culture in Spain. Sample topics include: exports and imports, franchises and entrepreneurial mindset.
4. Grammar
Substantial reinforcement and practical application of complex grammatical elements relevant to a B2/B2+ level of the target language (passive voice, relative clauses, consolidation of present/past subjunctive...)
5. Oral/Communication Skills
Enable students to develop communication skills of a sufficient standard to: deliver effective oral presentations in a professional manner; participate in group/class discussions as required; converse individually or in a paired context to enhance fluency.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Business Presentation 1,3,4,5 30.0 Week 13
Project Cultural Analysis Project 2,3 30.0 Week 7
Other Written in-class test 1,2,3,4 40.0 Week 12
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Grammar; translation; oral practice/presentation skills; culture and media 4.0 Every Week 4.00
Independent Learning Conversation classes, online review work 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Gavalda, A. (translated) 2011, Breaking Away (French title: L'échappée belle), Gallic Books London [ISBN: 9781906040406]
  • Boulares, Michele 2019, Grammaire progressive du français - Nouvelle edition: Livre avance, 3rd Ed., CLE Paris [ISBN: 978-209-03819]
Supplementary Book Resources
  • Collins Dictionary 2016, Collins Robert French Dictionary Complete and Unabridged: For advanced learners and professionals, 10th Ed., Harper Collins Paris [ISBN: 9782321009023]
  • Mitchell, Fleuranceau 2011, Pour parler affaires: Méthode de francais professionnel, Maison des langues Paris [ISBN: 9788484438564]
  • Hawkins, Towell 2015, French grammar and usage, 4th edition Ed., Routledge London [ISBN: 9781138851108]
  • Williams, Mcandrew-Cazorla 2013, Manual of Business French: A comprehensive language guide, Routledge London [ISBN: 041512901X]
  • Hargreaves, A.G. 2007, Multi-Ethnic France: Immigration, Politics, Culture and Society, 2nd edition Ed., Routledge London [ISBN: 0415397839]
  • Howarth, Varouxakis 2014, Contemporary France: An Introduction to French Politics and Society, 2nd edition Ed., Routledge London [ISBN: 9780340741870]
  • Baker, M. 2011, In orther words: a coursebook on translation, Routledge London [ISBN: 9780415467544]
  • Munday, J. 2013, Introducing Translation Studies: Theories and Applications, Routledge London [ISBN: 9780415584890]
  • Eugene O Sullivan 1993, Pas à Pas en Français, Folens [ISBN: 0 861214684]
  • John Ardagh 2005, France Today, Fifth Ed., 9, Penguin London [ISBN: 014 01.0098 9]
  • Humberstone, P. 2000, Mot à mot: new advanced French vocabulary, 5th edition Ed., Hodder Education London [ISBN: 9781444110005]
  • Drake, H. 2011, Contemporary France, Palgrave Macmillan London [ISBN: 9780333792445]
  • Begag, A. (translated) 2007, Le Gone du Chaâba/Shanty-town kid, University of Nebraska Press London [ISBN: 9780803262584]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBUSS_8 Bachelor of Business (Honours) 1 Elective
CR_BBADM_8 Bachelor of Business (Honours) in Business Administration 1 Elective
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 7 Group Elective 1
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 7 Elective
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 7 Elective

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