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TOUR7013 - Tourism Events and Festivals

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Title:Tourism Events and Festivals
Long Title:Tourism Events and Festivals
Module Code:TOUR7013
 
Credits: 5
NFQ Level:Intermediate
Field of Study: Tourism
Valid From: Semester 1 - 2018/19 ( September 2018 )
Module Delivered in 2 programme(s)
Next Review Date: June 2021
Module Coordinator: Noel Murray
Module Author: Ruth Farrell
Module Description: Tourism events and festivals continue to be a fast growing area of activity in both the private and public sector. Students will explore the area of event and festival development and execution including the use of a property management systems (PMS).
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the range of event types and organisations involved in the events and festivals field and describe the forces that are shaping the developments in this area.
LO2 Describe the role and functions of the events manager, and the processes associated with planning, organising and managing the operations of events and festivals.
LO3 Identify the components appropriate to specific event types, their provision, presentation and effect on the success of them, and the costs and implications of each.
LO4 Design and operate as part of an effective team in the organisation of an appropriate event.
LO5 Operate the event management and booking modules of a Property Management System.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Event Management Planning
Growth of the events and festival industry and the requirements of event organisers in the public and private sectors. The impacts of events and festivals. Creating the concept with goals and vision.
Event Planning
Identify critical documents required for event planning - event and festival contracts and agreements, trouble shooting and coordination, risk and opportunities analysis of a proposed event/festival, promotional materials and PR. Preparing and presenting the proposal to clients.
The role of the Event Manager and Team
The key role and duties of the event manager and team in the organization of events/festivals. Task and activity planning, time-lines based on the client brief/concept and budget.
Co-Ordination of Events & Festivals
Based on the concept - building the effective staffing structure and duty allocation. Analysis and management of the event admission and registration process, security, the programme of events/festival, F&B, venue presentation /d├ęcor/theming.
Event Logistics Management
Site inspection, evaluation, planning and utilisation. Event protocol requirements. Audio Visual and technical requirements and sources. Developing event checklists, activities breakdown and timelines. Use of PMS to book property venues, pricing, billing and building client data.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Performance Evaluation Contribute fully to the planning, organisation, management and logistics of an appropriate event. 3,4 40.0 Week 9
Practical/Skills Evaluation Lab test on a current Property Management System 5 20.0 Week 12
Short Answer Questions Theory, principles and practices 1,2,3 40.0 Week 13
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Theory 2.0 Every Week 2.00
Tutorial Event Planning 1.0 Every Week 1.00
Lab Property Management System 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Group work participation and study 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Theory 2.0 Every Week 2.00
Tutorial Event Planning 1.0 Every Week 1.00
Lab Property Management System 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Group work participation and study 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell 2011, Festival and Special Event Management, 5th Ed., John Wiley & Sons [ISBN: 9781742164618]
  • Razaq Raj, Paul Walters & Tahir Rashid. 2013, Events management, 2nd Ed., Thousand Oaks; Sage Publications [ISBN: 1446200736]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 6 Elective
CR_FTOUR_7 Bachelor of Business in Tourism Management 6 Mandatory

Cork Institute of Technology
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Email: help@cit.edu.ie