Site Navigation

JOUR9007 - Media History & Society

Title:Media History & Society
Long Title:Media History & Society
Module Code:JOUR9007
Credits: 5
NFQ Level:Expert
Field of Study: Journalism
Valid From: Semester 1 - 2018/19 ( September 2018 )
Module Delivered in 1 programme(s)
Next Review Date: September 2021
Module Coordinator: ROSE MC GRATH
Module Author: FRANK O DONOVAN
Module Description: This module gives students an overview of the key issues that have affected the development of Irish and international media over the last one hundred years. The module provides a chronological and thematic account of the historical development of the mass media and focuses on the relationship between media and society. It also focuses on the volatile state of contemporary mass media in the face of rapid technological and cultural change and looks at the future of media.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Assess the key historical staging posts in the development of mass media in Ireland and internationally.
LO2 Evaluate the role of media institutions and theories of media ownership, control, and regulation and their impact on mass media texts.
LO3 Critically analyse the role and importance of Public Service Broadcasting in the Irish media landscape.
LO4 Critique and evaluate the impact of computer mediated communications on contemporary mass media.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Development of Mass Media in Ireland
Irish print media - origins and history; role of politics in Irish media development; emergence of popular journalism in Britain; British broadcasting and the origins of Public Service Broadcasting (PSB). PSB in Ireland and emergence of commercial competition - local and national. Impact of US media on Irish media landscape. Changes in regulatory environment.
Media Institutions
Role of media institutions; theories of media ownership and control; role of media regulation; media institutions and society
The Changing Media Landscape
Main impacts of computer mediated communication on contemporary mass media. News on the internet, citizen produced coverage. The 'new' journalist. Media convergence and the blurring of media roles.
The Business of Mass Media
Business overview: the business of media as a commercial activity; media outlets as commercial entities aimed at making a profit.
Emerging Media
Emerging and converging media. The Internet and the influence of tech giants - Google, Facebook and Amazon - on the development of media
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Essay Essay on media history/contemporary media related topic 1,2,4 35.0 Week 5
Presentation Media project and presentation 2,4 30.0 Week 10
Reflective Journal Reflective journal on contemporary media 1,2,3,4 35.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Module content delivery/workshop 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Learners engage in and study ongoing Media History research 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Daniele Albertazzi (Editor), Paul Cobley (Editor) 2015, The Media: An Introduction, 3rd Ed., Routledge London [ISBN: 1138170402]
  • Andrew Marr 2005, My trade, Pan Books London [ISBN: 0330411926]
  • John Horgan, Roddy Flynn 2017, Irish Media: A Critical History, Four Courts Press Ltd Dublin [ISBN: 1846826543]
Supplementary Book Resources
  • Andrew Crisell 2002, An introductory history of British broadcasting, Routledge London [ISBN: 0415247918]
  • James Curran and Jean Seaton, Power without responsibility [ISBN: 0415243904]
  • Stuart Allan 2004, News culture, 2nd Ed., Open University Press [ISBN: 0335210732]
  • Ian Hargreaves, Journalism: a very short introduction [ISBN: 0192806564]
  • Melissa Wall 2012, Citizen Journalism, 1 Ed., all, Idebate Press New York [ISBN: 9781617700408]
  • John Naughton 2000, A Brief History of the Future: The Origins of the Internet, Weidenfeld and Nicholson UK [ISBN: 978-075381093]
  • Michael Wolff 2008, The Man who Owns the News: Inside the Secret World of Rupert Murdoch, Bodley Head UK [ISBN: 978-184792024]
  • David McKnight 2013, Murdoch's Politics, Pluto Press UK [ISBN: 978-074533346]
  • John Naughton 2012, From Gutenberg to Zuckerberg: What you really need to know about the Internet, Quercus London [ISBN: 978-085738426]
  • Jonathan Taplin 2017, Move Fast and Break Things:How Facebook, Google, and Amazon Have Cornered Culture and What It Means For All Of Us, Macmillan London [ISBN: 1509847693]
  • Tim Wu 2017, The Attention Merchants - the Epic Struggle to Get Inside Our Heads, Atlantic Books [ISBN: 1782394850]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 1 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie