| Title: | Exploring Corporate Strategy |
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| Long Title: | Exploring Corporate Strategy |
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| Field of Study: |
Business & Management
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| Valid From: |
Semester 1 - 2018/19 ( September 2018 ) |
| Module Coordinator: |
DON CROWLEY |
| Module Author: |
JOHN MEYLER |
| Module Description: |
Strategy is central to defining the direction and creating competitive advantage in the marketplace for all organisations. This module will allow learners to explore and develop strategies in multiple organisation types which will assist in engaging and enhancing one's strategic leadership skills. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Critically analyse approaches to problem solving, decision making, and risk taking for businesses which operate as interactive Dynamic Systems. |
| LO2 |
Conduct an indepth environmental analysis with consideration of resource issues which underpin strategy. |
| LO3 |
Analyse the selection and choice of corporate strategy in line with best practice. |
| LO4 |
Critique the implementation phase at the appropriate strategic levels. |
| LO5 |
Assess how complex organisations grow, innovate and change. |
| LO6 |
Critically analyse the role of corporate strategy in an organisation's performance in an International context. |
| LO7 |
Critically evaluate planned and emergent corporate strategies to competitive and environmental changes. |
| LO8 |
Evaluate strategic acquisitions, alliances, partnerships, mergers, co-optation and their role in corporate strategy. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
Module Content & Assessment
| Indicative Content |
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Problem Based Learning
Knowledge acquisition, group collaboration, communication, critical approach, literature review, learning in a group setting, roles,
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Strategic Analysis
Environmental Analysis, Analysing resources and Strategic Capability, Culture and Stakeholder expectations
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Corporate Strategy
The nature of Corporate Strategy, Strategic Management, Strategic Management in different contexts, Challenges.
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Strategic Management in practice.
Patterns of Strategy Development, Explaining Strategy Development, Strategic Decision making processes and implications
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Strategic Choice
Strategic Options, Assessing the suitability of Strategies, Strategy Evaluation,
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Strategy Implementation
Planning and Allocation of Resources, Organisation Structure and Design, Managing Strategic Change, Leadership
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Corporate Strategies
Strategic Alliances, Corporate Diversification, Mergers and Acquisitions, International Strategies.
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| Assessment Breakdown | % |
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| Course Work | 100.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Written Report |
The students working in groups will present a feasibility report on their live case study. Students are assigned to groups (4/5 per group) randomly, by the lecturer, at the beginning of the semester. Group work involves these students coming together to analyse, research and discuss their topic which allows them to underpin the learning outcomes. |
1,2 |
30.0 |
Week 4 |
| Project |
The students will critically analyse and evaluate an organisations (live case study) corporate strategy and present a detailed written report and presentation on their suggested choice of progress in the short, medium and long term.The method of assessment used involves problem-based learning individually and in groups. An organisation is selected in advance of the course and a problem/issue is identified. |
1,2,3,4,5,6,7,8 |
70.0 |
Sem End |
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Delivery of content and material underpinning learning outcomes. |
3.0 |
Every Week |
3.00 |
| Independent & Directed Learning (Non-contact) |
The student indiviually and in a group setting must research and analyse their given topics and lecture content. |
11.0 |
Every Week |
11.00 |
| Total Hours |
14.00 |
| Total Weekly Learner Workload |
14.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Delivery of content and material underpinning learning outcomes. |
3.0 |
Every Week |
3.00 |
| Independent & Directed Learning (Non-contact) |
The student indiviually and in a group setting must research and analyse their given topics and lecture content. |
11.0 |
Every Week |
11.00 |
| Total Hours |
14.00 |
| Total Weekly Learner Workload |
14.00 |
| Total Weekly Contact Hours |
3.00 |
Module Resources
| Recommended Book Resources |
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- Thompson, Peteraf , Gamble and Strickland 2018, Crafting and Executing Strategy: Concepts, 21st Ed., Mc Graw Hill London [ISBN: 9781259732782]
- Marcus, Cohen 2017, Management Strategy: Achieving Sustained Competitive Advantage, 3rd Ed., Mc Graw Hill London [ISBN: 9780073053080]
- Johnson, Scholes, Whittington 2017, Exploring Corporate Strategy, Pearson London [ISBN: 978129214512]
- Richard Lynch 2018, Corporate Strategy, 8th Ed., Pearson London [ISBN: 9781292211404]
| | Recommended Article/Paper Resources |
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- Emerald Insight Journal of Business Strategy [ISSN: 0275-6668]
- International Journal of Business Strategy
- Harvard Business Review
- Company Reports,
| | Other Resources |
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- Website: Enterprise Ireland
- Website: Bord Bia
- Website: Irish Exporters
- Website: IDA Ireland
- Website: Ryanair
- Website: Financial Times
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Module Delivered in
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