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MGMT6045 - International Communication

Title:International Communication
Long Title:International Communication
Module Code:MGMT6045
Duration:1 Semester
Credits: 5
NFQ Level:Fundamental
Field of Study: Business & Management
Valid From: Semester 1 - 2018/19 ( September 2018 )
Module Delivered in 2 programme(s)
Module Coordinator: Katie Power
Module Author: Elaine OBrien
Module Description: This module focuses on the practice and importance of the international flow of information and its impact on communication in an information-driven society. This module aims to increase student confidence in networking and relationship building essential for international success. The module focuses on the practical aspects of negotiation and conflict management in intercultural business contexts.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify the differences in communication techniques employed in different cultures and how barriers to communication can be overcome.
LO2 Evaluate the international flow of information and the impact on international communication.
LO3 Develop networking strategies for personal and professional development.
LO4 Describe the methods and techniques for engaging in negotiations and conflict avoidance/resolution in an intercultural business environment.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Verbal and Non-verbal Communication
Preparing and delivering an effective and engaging presentation. Verbal and non-verbal communication. Individual and group presentations. Presentation critique.
International Flow of Information
International information flows such as international news, radio, television and film flows, flows via internet platforms and human forms of international flow
International Communication
Impact of international communication such as the dawn of the Information Society, the digital divide, the role of international communication in development, changing journalistic practices, international advertising and public relations, as well as the impact for local, national and world politics.
Networking skills. Networking on and offline.
Effective Negotiation
The negotiation process: preparation, relationship building, exchanging task related information, persuasion, concessions and agreement. The challenges of cross-cultural negotiation: understanding culture and negotiation styles.
Conflict Management
Conflict solving and the role of mediation: understanding options and cultural approaches to conflict resolution, mediation and dispute resolution.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Report on a topic relating to international information and communication in relation to a business setting. 1,2,3 40.0 Week 8
Presentation Presentation based on previously submitted report. 1,2,3 30.0 Week 9
Practical/Skills Evaluation Group simulation of a commercial negotiation event or joint venture negotiation. 1,4 30.0 Week 13
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture class based instruction 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Self Directed Learning 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture class based instruction 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Self Directed Learning 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • Fred E. Jandt, 2013, An Introduction to Intercultural Communication, 7th Edition Ed., Sage Publications [ISBN: 9781412992879]
  • Ramesh Subramanian & Eddan Katz 2011, The Global Flow of Information: Legal, Social, and Cultural Perspectives [ISBN: 978-0-8147-49]
Supplementary Book Resources
  • William B. Gudykunst, editor 2003, Cross-cultural and intercultural communication, Sage Publications Thousand Oaks, Calif. [ISBN: 9780761929000]
  • Henry McClave, 2008, Communications for Business, Gill and Macmillan Dublin [ISBN: 0717131912]
  • Nicholas Harvey 2002, Effective communication, Gill & Macmillan Dublin [ISBN: 0717132498]
  • Bovee, C & Thill, J 2016, Business Communication Essentials, Pearson [ISBN: 9780133896787]
  • Roy J. Lewicki, Bruce Barry, David M. Saunders 2010, Negotiation, McGraw-Hill/Irwin Boston [ISBN: 0073381209]
  • Heather Townsend,, FT Guide to Business Networking: How to use the power of online and offline networking for business success [ISBN: 0273745824]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 3 Mandatory
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 5 Elective

Cork Institute of Technology
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Email: help@cit.edu.ie