| Title: | Applied Project Digital Mkting |
|---|
| Long Title: | Applied Project Digital Mkting |
|---|
| Field of Study: |
Business & Management
|
| Valid From: |
Semester 1 - 2018/19 ( September 2018 ) |
| Module Coordinator: |
Pio Fenton |
| Module Author: |
AnneMarie Ivers |
| Module Description: |
The aim of this research project is to allow students to investigate a Digital Marketing problem with a view to making one or more interventions, reviewing and assessing the value of these. By doing so the project helps students to capture knowledge and practice Digital Marketing skills in a business setting. At the end of the module the student will be able to research an issue and through a process of iterative experimentation, arrive at a solution. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Assess organisation-wide challenges that have implications for marketing in the digital age. |
| LO2 |
Critically evaluate and diagnose problems relating to marketing and sales processes within the organisation placing particular emphasis on digital impact |
| LO3 |
Critically review and synthesise literature and research relating to marketing and sales functions in a digital era |
| LO4 |
Evaluate and address the resulting ethical issues when planning and executing the research project |
| LO5 |
Propose and apply appropriate quantitative, qualitative or mixed methodology for exploration of identified research issues |
| LO6 |
Deliberate on, evaluate and communicate key findings and conclusions from research |
| LO7 |
Critically reflect on the process of research and practice |
| Pre-requisite learning |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
Co-requisites
|
| No Co Requisites listed |
Module Content & Assessment
| Indicative Content |
|
Action Research
Students will, through practice, become familiar with the action research process and application of the key aspects of conducting a research project
|
|
Qualitative and Quantitative Research
Students will, through practice, become familiar with qualitative, quantitative and mixed methodology
|
|
Literature Review
Students will, through practice, become more familiar with how to undertake a literature review
|
|
Multi-Media Presentation of Results
Students will, through practice, become familiar with both how to create a poster presentation and how to create a multi-media equivalent (audio, video, screencast etc...).
|
| Assessment Breakdown | % |
|---|
| Course Work | 100.00% |
| Course Work |
|---|
| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Presentation |
Status report detailing progress to date. |
1,2,3,4,5 |
15.0 |
Week 7 |
| Presentation |
Presentation over-viewing the completed project for non research audience. |
1,2,3,4,5,6 |
15.0 |
Sem End |
| Project |
Written report on project detailing the research undertaken given precise detail on key components of the research study. The report may include employer/organisational feedback.The final written report is due at the end of the semester. |
1,2,3,5,6,7 |
70.0 |
Sem End |
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecturer-Supervised Learning (Contact) |
Project Execution |
0.5 |
Every Week |
0.50 |
| Independent & Directed Learning (Non-contact) |
Development of project |
41.5 |
Every Week |
41.50 |
| Total Hours |
42.00 |
| Total Weekly Learner Workload |
42.00 |
| Total Weekly Contact Hours |
0.50 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Independent & Directed Learning (Non-contact) |
Development of Project: Research, Analysis, Conclusions |
41.5 |
Every Week |
41.50 |
| Lecturer-Supervised Learning (Contact) |
Project Supervision |
0.5 |
Every Week |
0.50 |
| Total Hours |
42.00 |
| Total Weekly Learner Workload |
42.00 |
| Total Weekly Contact Hours |
0.50 |
Module Resources
| Recommended Book Resources |
|---|
- Jean McNiff 2013, Action Research: Principles and practice, 3 Ed. [ISBN: 978041553525]
- Ernest T Stringer 2013, Action Research, 4 Ed., Sage [ISBN: 9781452205083]
| | Supplementary Book Resources |
|---|
- Judith Bell and Stephen Waters 2014, Doing Your Research Project: A Guide for First-Time Researchers, 6 Ed., McGraw-Hill Education [ISBN: 978033521504]
- Andy Townsend 2013, Action Research, illustrated Ed., Open University Press [ISBN: 0335244440]
- Patrick J. M. Costello 2011, Effective Action Research: Developing Reflective Thinking and Practice, 2, illustrated Ed., Bloomsbury Academic [ISBN: 1441133267]
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
- Journal: International Journal of Action Research
- Journal: Journal of Marketing Research
- Journal: Journal of Marketing
- Journal: European Journal of Marketing
|
Module Delivered in
|
