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MGMT9052 - Applied Project Digital Mkting

Title:Applied Project Digital Mkting
Long Title:Applied Project Digital Mkting
Module Code:MGMT9052
Duration:1 Semester
Credits: 30
NFQ Level:Expert
Field of Study: Business & Management
Valid From: Semester 1 - 2018/19 ( September 2018 )
Module Delivered in 1 programme(s)
Module Coordinator: Pio Fenton
Module Author: AnneMarie Ivers
Module Description: The aim of this research project is to allow students to investigate a Digital Marketing problem with a view to making one or more interventions, reviewing and assessing the value of these. By doing so the project helps students to capture knowledge and practice Digital Marketing skills in a business setting. At the end of the module the student will be able to research an issue and through a process of iterative experimentation, arrive at a solution.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Assess organisation-wide challenges that have implications for marketing in the digital age.
LO2 Critically evaluate and diagnose problems relating to marketing and sales processes within the organisation placing particular emphasis on digital impact
LO3 Critically review and synthesise literature and research relating to marketing and sales functions in a digital era
LO4 Evaluate and address the resulting ethical issues when planning and executing the research project
LO5 Propose and apply appropriate quantitative, qualitative or mixed methodology for exploration of identified research issues
LO6 Deliberate on, evaluate and communicate key findings and conclusions from research
LO7 Critically reflect on the process of research and practice
Pre-requisite learning
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Action Research
Students will, through practice, become familiar with the action research process and application of the key aspects of conducting a research project
Qualitative and Quantitative Research
Students will, through practice, become familiar with qualitative, quantitative and mixed methodology
Literature Review
Students will, through practice, become more familiar with how to undertake a literature review
Multi-Media Presentation of Results
Students will, through practice, become familiar with both how to create a poster presentation and how to create a multi-media equivalent (audio, video, screencast etc...).
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Status report detailing progress to date. 1,2,3,4,5 15.0 Week 7
Presentation Presentation over-viewing the completed project for non research audience. 1,2,3,4,5,6 15.0 Sem End
Project Written report on project detailing the research undertaken given precise detail on key components of the research study. The report may include employer/organisational feedback.The final written report is due at the end of the semester. 1,2,3,5,6,7 70.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) Project Execution 0.5 Every Week 0.50
Independent & Directed Learning (Non-contact) Development of project 41.5 Every Week 41.50
Total Hours 42.00
Total Weekly Learner Workload 42.00
Total Weekly Contact Hours 0.50
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Independent & Directed Learning (Non-contact) Development of Project: Research, Analysis, Conclusions 41.5 Every Week 41.50
Lecturer-Supervised Learning (Contact) Project Supervision 0.5 Every Week 0.50
Total Hours 42.00
Total Weekly Learner Workload 42.00
Total Weekly Contact Hours 0.50

Module Resources

Recommended Book Resources
  • Jean McNiff 2013, Action Research: Principles and practice, 3 Ed. [ISBN: 978041553525]
  • Ernest T Stringer 2013, Action Research, 4 Ed., Sage [ISBN: 9781452205083]
Supplementary Book Resources
  • Judith Bell and Stephen Waters 2014, Doing Your Research Project: A Guide for First-Time Researchers, 6 Ed., McGraw-Hill Education [ISBN: 978033521504]
  • Andy Townsend 2013, Action Research, illustrated Ed., Open University Press [ISBN: 0335244440]
  • Patrick J. M. Costello 2011, Effective Action Research: Developing Reflective Thinking and Practice, 2, illustrated Ed., Bloomsbury Academic [ISBN: 1441133267]
This module does not have any article/paper resources
Other Resources
  • Journal: International Journal of Action Research
  • Journal: Journal of Marketing Research
  • Journal: Journal of Marketing
  • Journal: European Journal of Marketing

Module Delivered in

Programme Code Programme Semester Delivery
CR_BDMAS_9 Master of Science in Digital Marketing Strategy 3 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie