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MGMT8017 - Strategic Business Management

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Title:Strategic Business Management
Long Title:Strategic Business Management
Module Code:MGMT8017
 
Credits: 5
NFQ Level:Advanced
Field of Study: Business & Management
Valid From: Semester 1 - 2018/19 ( September 2018 )
Module Delivered in 10 programme(s)
Module Coordinator: CATHERINE MURPHY
Module Author: REGINA O FLYNN
Module Description: Analysis of the issues involved in the strategic management and development of organisations, from developing strategic plans by analyzing the internal and external elements that influence the development of a successful strategy within an organisation.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Critique the importance of Strategic Management for business development and achieving strategic position.
LO2 Conduct an external environmental analysis of organisations.
LO3 Analyse industries and competitive strategies together with strategic capabilities.
LO4 Appraise how organic organisations can achieve a sustainable and defensible strategic position.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Students should have already studied an Introduction to Business Management subject. MGMT6001 - Business Management I
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
The Strategic Management Process
Defining Strategy and the Strategic Management Process. Corporate Mission, Goals and Stakeholders, Business Development, Strategy as an Emergent Process, Intended and Emergent Strategies, Strategic Leadership.
External Analysis - Identification of Opportunities and Threats
External Analysis, SWOT analysis, PEST analysis. Defining the Industry, Sectors, Competitors, Market Segments. Strategic Groups. Industry Life Cycle Analysis. The Global and National Environments.
Industry Analysis and Competitve Advantage
Analysis of Industries and competition, generic strategies, sources of competitive advantage, the value chain, adding value, advantageous resources and capabilities, positional advantage. National Competitive Advantage, Superior Performance and Competitive Advantage. Porters Five Forces Model and Generic Strategies.
The Analysis of Strategic Position
Market positioning school, nature and source of cost advantage and differentiation advantage, market segmentation analysis, value creation and value analysis, strategic group analysis, industry transformation and business models. Resource-based view of firms, resources and capabilities, core competencies, competitive strategies in practice, key success factors and new entry strategies.
The Analysis of Strategic Capability
Resources and capabilities, the resource-based view of organisations, intangibles, competencies, the market-based view, competence-based competition.
Assessment Breakdown%
Course Work30.00%
End of Module Formal Examination70.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions Students will be given a Short Answer exam. 1,2 30.0 Week 6
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 70.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures will discuss and analyse the topics in the module with reference to business cases in these areas 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Students will be referred to the Readings provided by the lecturer for independent learning and reinforcing of material covered in lectures 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures will discuss and analyse the topics in the module with reference to business cases in these areas 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Students will be referred to the Readings provided by the lecturer for independent learning and reinforcing of material covered in lectures 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Charles W.L. Hill, Gareth R. Jones, Melissa A. Schilling. 2013, Strategic management theory, Eleventh Ed., Cengage Learning [ISBN: 9781285184494]
Supplementary Book Resources
  • Tiernan, Siobhan 2013, Modern Management: theory and practice for students in Ireland, Fourth Ed., Gill and Macmillan Dublin [ISBN: 9780717156320]
  • Witcher 2010, Strategic Management, Cengage Learning Andover, Hampshire [ISBN: 9781844809936]
  • Richard Lynch 2009, Strategic Management with Strategic Management Companion Website Student Access Card, Fifth Ed., Prentice Hall [ISBN: 978-1408221181]
Supplementary Article/Paper Resources
  • Irish Business Journal Miscellaneous Articles
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBADM_8 Bachelor of Business (Honours) in Business Administration 1 Mandatory
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 7 Mandatory
CR_ECHBI_9 Master of Engineering in Chemical and Biopharmaceutical Engineering 1 Elective
CR_CENEN_9 Master of Engineering in Civil Engineering (Environment and Energy) 1 Elective
CR_EMENG_9 Master of Engineering in Mechanical Engineering 1 Elective
CR_CSTRU_9 Master of Engineering in Structural Engineering 2 Elective
CR_CCOPM_9 Master of Science in Construction Project Management 1 Elective
CR_CENVE_9 Postgraduate Diploma in Engineering in Civil Engineering (Environment and Energy) 1 Elective
CR_CSTRE_9 Postgraduate Diploma in Engineering in Structural Engineering 2 Elective
CR_CCNPM_9 Postgraduate Diploma in Science in Construction Project Management 1 Elective

Cork Institute of Technology
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Email: help@cit.edu.ie