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JOUR9004 - Visual Broadcasting

Title:Visual Broadcasting
Long Title:Visual Broadcasting
Module Code:JOUR9004
Credits: 5
NFQ Level:Expert
Field of Study: Journalism
Valid From: Semester 1 - 2018/19 ( September 2018 )
Module Delivered in 1 programme(s)
Module Coordinator: ROSE MC GRATH
Module Author: BRIAN DOYLE
Module Description: This module will enable the students to learn the skills of TV and online video production, particularly documentary making and how to package short documentaries for new media. Students will move from news journalism to current affairs and documentary production. They will discover the different roles in documentary production, including researcher, producer and director. They will learn how to conceive and develop effective media documentaries.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Construct creative, imaginative reports for broadcast and digital media
LO2 Develop current affairs and documentary ideas to an industry standard
LO3 Analyse the difference between public service and commercial broadcast media approaches
LO4 Critically evaluate different methods of production
LO5 Design video and packages for broadcast
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Narrative Video
Students will develop a keen awareness of narrative structure in a visual environment. Through research and storyboarding they learn how to effectively turn their recorded video into engaging content.
Mobile Journalism
Explore the uses of this recent form of journalism. Utilise consumer hardware including smartphones and tablets in conjunction with apps to create professional quality video content for multiple platforms.
Practical Skills
Students will be taught the basics in how to film and record sound and pictures. They will be also be shown how to edit and create short but powerful media documentaries.
Media Content Presentation
How to produce live and pre-recorded video content. How to produce, report and direct for documentary as well as construct and edit video presentations. How to think visually and creatively using audio visual skills to make the most of new media. How to deconstruct and analyse media audiences in order to target content effectively.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Video Proposal – Critical analysis and evaluation of subject and editorial approaches. 1,3 30.0 Week 6
Practical/Skills Evaluation Construction of Video Package using supplied material 2,4,5 20.0 Week 9
Project Video Project – TV project. A short video documentary or report 1,2,4,5 50.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures on the skills of digital video capture and editing. 1.5 Every Week 1.50
Lab Practical Video Editing 1.5 Every Week 1.50
Independent & Directed Learning (Non-contact) Learners practice of digital video capture and editing skills. 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Maxim Jago 2015, Adobe Premiere Pro CC Classroom in a Book, Adobe Press Books USA [ISBN: 9780134309989]
  • Steve Hill, Paul Bradshaw 2019, Mobile First Journalism- Producing News for Social and Interactive Media, Routledge [ISBN: 9781138289314]
  • Anthony Q. Artis 2014, The Shut Up and Shoot Documentary Guide, 2nd Ed., Focal Press [ISBN: 9780240824154]
Supplementary Book Resources
  • Sheila Curran Bernard 2010, Documentary Storytelling: Creative Nonfiction on Screen, 3rd Ed., Focal Press [ISBN: 9780415843300]
  • Cathrine Kellison 2008, Producing for TV and new media, 2nd Ed., Focal Press [ISBN: 0240810872]
  • Michael Bromley and Tom O'Malley 1997, A Journalism Reader (Communication and Society), Routledge London [ISBN: 0415141362]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 2 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie