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MGMT8043 - Seminar Series

Title:Seminar Series
Long Title:Seminar Series
Module Code:MGMT8043
Credits: 5
NFQ Level:Advanced
Field of Study: Marketing & Advertising
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 7 programme(s)
Module Coordinator: Pio Fenton
Module Author: ROSE LEAHY
Module Description: This module uses an innovative approach to exploring key concepts relating to business management and marketing strategy from a variety of perspectives. Speakers from a variety of organisations will present a series of guest lectures on overarching business and marketing challenges and students will be tasked with reflecting on integrated problems across many functional areas.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Synthesise information relating to complex and multi-disciplinary business and marketing challenges.
LO2 Assess complex business and marketing situations and make recommendations for improved success.
LO3 Critically analyse decisions which have been made as presented by the guest speakers.
LO4 Evaluate various overarching management and marketing approaches to contemporary business issues.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Personal approaches to leadership, self-management, Effective Leadership
Motivation theory and practices
Change Management
Theories of Change Management, Leading Change, Strategy
Business and Marketing Strategy
Strategic Thinking, Models for Strategic Development. Marketing Strategy
Personal and Professional Development
Identifying and enhancing personal skills
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Reflective Journal Students will develop a reflective journal with a critical perspective on the seminars they have experienced. 1,2,3,4 80.0 Every Second Week
Presentation Students will prepare a presentation to reflect on their overall experience of this module and its seminars. 1,2,3,4 20.0 Week 12
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Guest Lectures 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Review of Seminars 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Guest Lectures 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Review of Seminars 2.0 Every Week 2.00
Total Hours 4.00
Total Weekly Learner Workload 4.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • B Bassot 2013, The Reflective Journal, Palgrave Macmillan [ISBN: 978-1137324719]
Supplementary Book Resources
  • John Zubizarreta 2009, The learning portfolio, Jossey-Bass San Francisco, CA [ISBN: 9780470388471]
  • Jennifer A. Moon 2004, A handbook of reflective and experiential learning, London ; RoutledgeFalmer, 2004. [ISBN: 9780415335164]
Supplementary Article/Paper Resources
  • Patricia.E.Black and David Plowright 2010, A multi-dimensional model of reflective learning for professional development., Reflective Practice, Vol. 11, 145-258
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBUSS_7 Bachelor of Business 6 Group Elective 3
CR_BACCT_8 Bachelor of Business (Honours) in Accounting 6 Group Elective 2
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 6 Group Elective 2
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 8 Mandatory
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 6 Group Elective 1
CR_BBADM_7 Bachelor of Business in Business Administration 6 Group Elective 1
CR_BMKTG_7 Bachelor of Business in Marketing 6 Group Elective 3

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