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MGMT6044 - Cultural Studies

Title:Cultural Studies
Long Title:Cultural Studies
Module Code:MGMT6044
Credits: 5
NFQ Level:Fundamental
Field of Study: Business & Management
Valid From: Semester 2 - 2017/18 ( January 2018 )
Module Delivered in 7 programme(s)
Next Review Date: January 2023
Module Coordinator: Pio Fenton
Module Author: Michele McManus
Module Description: This module introduces students to the cultural realities of doing business internationally. The module aims to develop the ability to understand and be sensitive to the cultural diversity that affects firms operating internationally.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify the effect of culture, and subcultures, on international business.
LO2 Explain the key elements that differentiate cultures.
LO3 Discuss various models of culture.
LO4 Describe the influence of culture on management and business practices.
LO5 Examine a foreign culture in detail.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Introduction to Culture
Nature and characteristics of culture, subcultures, socialisation, stereotypes, ethnocentrism, culture shock.
Elements of Culture
Language, religion, values, beliefs, norms, customs, education, aesthetics, gender, family, worldview.
Culture Models
Hofstede and Hall's dimensions of national culture.
Influence of National Culture on Business Practices
Effect of culture on management functions, conflict resolution, and ethical practice.
Case Studies
Students will review practical case studies of concepts discussed in class.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions In-class assessment. 1,2,3 50.0 Week 7
Presentation Students will work in groups to prepare a presentation on a specific culture, and its effect on international business. 1,2,3,4,5 50.0 Week 12
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Self-directed study 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Self-directed study 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • Elizabeth Tuleja 2016, Intercultural Communication for Global Business, Taylor & Francis [ISBN: 9781138932838]
Supplementary Book Resources
  • Fred E. Jandt, 2016, An Introduction to Intercultural Communication, 8th Ed., Sage Publications [ISBN: 9781483344300]
  • Charles Mitchell 2009, A Short Course in International Business Culture, 3rd Ed., World Trade Press [ISBN: 9781607800002]
  • Alberto Gonzalez, Marsha Houston, Victoria Chen, 2011, Our Voices: Essays in Culture, Ethnicity and Communication, 5th Ed., Oxford University Press [ISBN: 978-0199737215]
  • Edward T. Hall and Mildred Reed Hall 1990, Understanding Cultural Differences, Intercultural Press Yarmouth, Me. [ISBN: 978-1877864070]
  • Mary Keating (Other Contributor) 2004, Managing Cross-Cultural Business Relations, Blackhall Publishing [ISBN: 978-1842180679]
  • edited by Richard Holeton 1995, Encountering Cultures, Prentice Hall Englewood Cliffs, NJ [ISBN: 9780132998277]
This module does not have any article/paper resources
Other Resources
  • Website: Languages of the World
  • Journal: European Journal of Cultural Studies
  • Journal: International Journal of Cultural Studies

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBUSS_7 Bachelor of Business 6 Group Elective 3
CR_BACCT_8 Bachelor of Business (Honours) in Accounting 6 Group Elective 2
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 6 Group Elective 2
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 2 Mandatory
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 6 Group Elective 1
CR_BBADM_7 Bachelor of Business in Business Administration 6 Group Elective 1
CR_BMKTG_7 Bachelor of Business in Marketing 6 Group Elective 3

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