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DESI8017 - Design Thinking for Services

Title:Design Thinking for Services
Long Title:Design Thinking for Services
Module Code:DESI8017
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Design Studies
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: Claire OSullivan Rochford
Module Author: Fred Creedon
Module Description: This module aims to provide students with the necessary theoretical knowledge and practical skills to support the execution of a design thinking approach for the design of services or products. The modules addresses the role of team members, approaches for understanding users, research methods, prototyping, and presentation of findings.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate the design thinking methodology using service design tools and techniques
LO2 Apply the skills required for team members in design thinking projects
LO3 Apply approaches for data collection and analysis in the context of a Design Thinking process
LO4 Create prototypes for new or existing services
LO5 Synthesise, communicate, present and visualise findings from a design thinking project
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Use of the design thinking process along with service design. How design thinking differentiates from alternative development approaches.
Tools and Methodologies
Shadowing users, developing empathy, involving multiple stakeholders, measuring success, co-design and co-creation, learning objectives, reflection as a team, measuring experiences.
Defining objectives, presenting your assumptions, collecting quality data, organising and synthesising data, data analysis, creating actionable insights, stakeholder mapping, problem definition.
Conceptualising new processes or services, improving existing services, critical analysis of prototypes, iteration, reflection and improvement.
Synthesising findings
Analysis of findings, identifying patterns in findings, using visual aids to present findings, telling the story, transferring research findings.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report A written proposal outlining a service to be designed/re-designed and how the design thinking process will be implemented. 1,2 20.0 Week 5
Project Service design/re-design project incorporating research, prototype development, and analysis of findings 3,4,5 80.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 1.0 Every Week 1.00
Lecturer-Supervised Learning (Contact) Workshop 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Reading, Research, and work based learning 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 1.0 Every Week 1.00
Lecturer-Supervised Learning (Contact) Workshop 2.0 Every Second Week 1.00
Lecturer Supervised Learning (Non-contact) Reading, Research, and work based learning 5.0 Every Week 5.00
Total Hours 8.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • Tim Brown 2009, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperBusiness [ISBN: 0061766089]
  • Stickdorn, M., Schneider, J. 2012, This is Service Design Thinking: Basics, Tools, Cases, BIS Publishers [ISBN: 1118156307]
  • Jeanne Liedtka and Tim Ogilvie 2011, Designing for Growth: A Design Thinking Tool Kit for Managers, Columbia Business School Publishing [ISBN: 9780231527965]
  • Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske 2014, The Designing for Growth Field Book: A Step-by-Step Project Guide, Columbia Business School Publishing [ISBN: 9780231537087]
Recommended Article/Paper Resources
Supplementary Article/Paper Resources
  • Bitner, M.J., Ostrom, A.L. and Morgan, F.N. 2008, Innovation as a learning process: Embedding design thinking., California Management Review, 50 (3)
  • Battarbee, K., Fulton Suri, J., & Gibbs Howard, S. 2014, Empathy on the Edge: scaling and sustaining a human-centred approach in the evolving practice of design., IDEO
  • Buchanan, R. 2007, Introduction: Design and Organizational Change, Design Issues, 24(1)
  • Design Council; Technology Strategy Board UK. 2013, Design for Public Good, Annual Review of Policy Design
  • Gloppen, J. 2009, Service Design Leadership, ServDes 2009: First Nordic Conference: Service Design and Service Innovation. Oslo, Norway.
  • Junginger, S. 2014, Design Legacies: Why service designers are not able to embed design in the organization., ServDes 2014, Fourth Service Design and Innovation Conference. Lancaster, U.K.
  • Kimbell, L. 2011, Rethinking Design Thinking: Part I., Design and Culture: The Journal of the Design Studies Forum, 3(3)
  • Liedtka, J. 2011, Learning to use design thinking tools for successful in novation, Strategy & Leadership, 39(5)
  • Miller, K., & Moultrie, J. 2013, Understanding the Skills of Design Leaders, Design Management Journal, 8(1)
  • Yee, J., White, H. and Lennon, L 2015, Valuing Design: mapping design impact and value in six public and 3rd sector projects., UK Arts and Humanities Research Council
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BDEIS_8 Certificate in Designing Innovative Services 1 Mandatory

Cork Institute of Technology
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Email: help@cit.edu.ie