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DESI8016 - Design Thinking Seminar Series

Title:Design Thinking Seminar Series
Long Title:Design Thinking Seminar Series
Module Code:DESI8016
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Design Studies
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: Claire OSullivan Rochford
Module Author: Jennifer Ferreira
Module Description: This module uses an innovative approach to explore the state of the art relating to design thinking from a variety of perspectives. Speakers from diverse organisations will present a series of guest lectures on overarching challenges and students will be tasked with reflecting on integrated problems across societal, environmental and business areas. The module provides students with critical insight into implementing service innovation strategies across a range of service and organisational contexts.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Appraise the design thinking approach within a wider methodological landscape aimed at service innovation
LO2 Synthesise information relating to complex and multi-disciplinary design thinking projects in practice
LO3 Assess service design opportunities and make recommendations for improved success
LO4 Critically evaluate decisions which have been made as presented by the guest speakers
LO5 Evaluate how design thinking creates user and business value in services
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Locating Design Thinking Within the Methodological Landscape
Introducing design thinking and its use in the context of service design, process improvement for services, and creative thinking. How design thinking differs from alternative development approaches.
Creating Sustainable Competitive Advantage
Use of design thinking as a strategy for competitive advantage. How design thinking leads to robust differentiation from your competitors and contributes to lasting brand value.
Overcoming Barriers to Service Innovation
Strategies for identifying and overcoming barriers to service innovation. Adopting new methods of communication and new processes for obtaining stakeholder commitment, and balancing organisational tensions.
Multi-disciplinary Teamwork
Approaches to co-creating value by service providers and their customers. Collaborating as a multidisciplinary team, effectively capturing the knowledge of team members from different disciplines and integrating it in the design process to create meaningful experiences for the customer.
Planning & Managing Design Thinking Projects
Connecting required resources with vision and business objectives. Operationalising design thinking in lean/agile project environments. Aligning business strategy with service innovation goals. How to evaluate, appraise and measure excellence in design thinking projects.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Reflective Journal Students will develop a reflective journal demonstrating a critical perspective on the seminars they have experienced. 2,3,4,5 80.0 Every Second Week
Oral Examination/Interview Interviews will be conducted with students to assess their learning. 2,3,4,5 20.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Guest Lecture 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Review of seminars 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Guest Lecture 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Review of seminars 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • Jeanne Liedtka and Tim Ogilvie 2011, Designing for Growth: A Design Thinking Tool Kit for Managers, Columbia University Press [ISBN: 9780231158381]
  • B Bassot 2013, The Reflective Journal, Palgrave Macmillan [ISBN: 978-113732471]
Supplementary Book Resources
  • Richard Paul and Linda Elder 2012, Critical Thinking: Tools for Taking Charge of Your Learning & Your Life, 3rd Ed., Prentice Hall [ISBN: 0-13-218091-X]
  • Donald A. Schon 1984, The Reflective Practitioner: How Professionals Think In Action, Basic Books [ISBN: 0465068782]
  • Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske 2014, The Designing for Growth Field Book: A Step-by-Step Project Guide, Columbia University Press [ISBN: 9780231164672]
  • Idris Mootee 2013, Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School, Wiley Publishers [ISBN: 978-1-118-620]
Supplementary Article/Paper Resources
  • Patricia.E.Black and David Plowright 2010, A multi-dimensional model of reflective learning for professional development, Reflective Practice, Vol 11, 145-258
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BDEIS_8 Certificate in Designing Innovative Services 1 Mandatory

Cork Institute of Technology
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Email: help@cit.edu.ie