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INFO8010 - Mobile Business Development

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Title:Mobile Business Development
Long Title:Mobile Business Development
Module Code:INFO8010
 
Credits: 5
NFQ Level:Advanced
Field of Study: Information Systems
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: CATHERINE MURPHY
Module Author: MARTIN CONNOLLY
Module Description: This module explores the technical and business concepts of Mobile Commerce with a particular focus on Mobile Marketing, enabling technologies and application development.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Critically evaluate and discuss the role Information Systems and software in Mobile Business..
LO2 Critically evaluate, discuss and apply the principles of Mobile Marketing.
LO3 Describe and discuss the enabling technologies for Mobile Business.
LO4 Architect, design and implement a mobile web application.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Mobile Commerce
Overview of M-Business (Mobile Business). The Mobile Internet. Location Based Services (LBS). Data Analytics & Business Intelligence Considerations. Mobile Customer Relationship Management (CRM) Systems. Mobile Enterprise Resource Planning (ERP) Strategies. Fraud Detection. Mobile Value Added Services. Case Studies: Health, Retail, Finance, Telecommunications, Entertainment, Ticketing.
Mobile Marketing
Mobile Marketing Mobile Marketing & Consumer Behaviour. Mobile Marketing Strategy. Mobile Marketing Campaigns: Mobile text ads, image ads, video ads, app promotion ads, mobile social media campaigns. Integrating mobile marketing with existing media. Path To Market: Effective Mobile Sites. Selling Content Through Carrier Portals. Collecting Payment Through Carrier Billing. Incentivizing Participation with Mobile Content: Brand Engagement, Monetary & Other Financial Rewards, Intangible Rewards, Gamification. Legal Considerations: Privacy, Age Restrictions, Location-Based Legal Based Requirements.
Enabling Technologies for Mobile Business Development
Mobile Applications & Mobile IP. Bluetooth. WiFi. Digital Cellular Communication: 3G, 4G & 5G Telecommunications Networks. Long Term Evolution (LTE). Cognitive Radio. Near Field Communications (NFC). WiMax. Smart Antenna. MIMO. Long-Range Communications: Satellite Communications, High Altitude Platforms (HAPs). Wireless & Sensor Networking. Participatory Sensing. Global Positioning System (GPS). RFID. Dynamic Ad-Hoc Wireless Networking (DAWN). Pervasive/Ubiquitous Computing. The Internet Of Things. Wireless Body Area Networks. Unmanned Aerial Vehicles (UAVs). Vehicular Networks & Autonomous Driving. Ambient Intelligence & Context Awareness. Swarm Intelligence. Mobile Barcodes (QR Codes). Cooperative Relaying. Emerging technologies for M-Business. Managing Mobile Networks. Mobile Content Management Systems. Mobile Devices - Applications, Operating Systems, Uses & Limitations. Mobile Device Categories: Mobile Devices, Tablet Devices, Wearable Devices, Carputers. Wireless World Wide Web (WWWW). Security & Payment Systems: Mobile Billing Infrastructure, The Mobile Wallet. Mobile Web Analytics. Mobile Search & Search Engine Optimization (SEO). Interoperability.
Application Development for Mobile Business Systems
Analysis, Design and Development of software for use in a Mobile Device using a selected Progamming Language and Operating System.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions Students will be examined on the business and technical facets of Mobile Business. 1,3 50.0 Week 10
Project This group project will require students to devise and present a mobile marketing campaign and implement a mobile application. 2,4 50.0 Week 13
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures on theory and concepts pertinent to Mobile Business. 2.0 Every Week 2.00
Lab Design and development of Mobile Applications. 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Revision and study of material covered in lecture and lab sessions. 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures on theory and concepts pertinent to Mobile Business. 2.0 Every Week 2.00
Lab Design and development of Mobile Applications. 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Revision and study of material covered in lecture and lab sessions. 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 

Module Resources

Supplementary Book Resources
  • Karabi Bandyopadhyay 2013, Mobile Commerce, Prentice-Hall of India Pvt.Ltd [ISBN: 9788120348059]
  • Daniel Rowles 2013, Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising, Kogan Page [ISBN: 9780749469382]
  • Cory Beard and William Stallings 2015, Wireless Communication Networks and Systems, 1st Edition Ed., Pearson [ISBN: 9780133594171]
  • Zigurd Mednieks, Laird Dornin, G. Blake Meike and Masumi Nakamura 2012, Programming Android: Java Programming for the New Generation of Mobile Devices, O'Reilly Media [ISBN: 9781449316648]
  • Tim Hayden and Tom Webster 2014, The Mobile Commerce Revolution: Business Success in a Wireless World, 1st Edition Ed., Que Publishing [ISBN: 9780789751546]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 7 Elective

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie