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MRKT9023 - Action Research Methods

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Title:Action Research Methods
Long Title:Action Research Methods
Module Code:MRKT9023
 
Credits: 5
NFQ Level:Expert
Field of Study: Marketing & Advertising
Valid From: Semester 2 - 2016/17 ( January 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: Pio Fenton
Module Author: Pio Fenton
Module Description: This module overviews key tools and methods required for undertaking a significant piece of independent action research in a work-based setting.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Assess organisation-wide marketing challenges that may be broached by significant action projects.
LO2 Propose qualitative and quantitative methods for further understanding considerable marketing challenges.
LO3 Undertake mini-literature reviews on identified problems.
LO4 Propose an implementable solution to key complex marketing problems.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Literature Reviews
The module will explore the value of literature review and will provide an overview on how to approach undertaking same including approaches to academic writing.
Research Methods
Quantitative and qualitative research methods will be examined with a view to aiding the students understanding of applied research.
Action Research
Students will become familiar with the action research process, investigating the theory of AR and exploration of case studies.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Mini-Literature Review 1,3 50.0 Week 8
Written Report Project Proposal & Presentation 1,2,3,4 50.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Action Research Lectures 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Self-directed study 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Self-directed study 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Action Research (Principles and Practices) 2011, Jean McNiff, Action Research (Principles and Practices), 3 Ed., 3 Ed. [ISBN: 0415535263]
  • E.T. Stringer 2014, Action Research, SAGE Publications [ISBN: 9781452205083]
Recommended Article/Paper Resources
  • Sage Publications Journal of Action Research
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_BDMAS_9 Masters of Science in Digital Marketing Strategy 3 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie