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MGMT9048 - Professional Dev for Marketing

Title:Professional Dev for Marketing
Long Title:Professional Dev for Marketing
Module Code:MGMT9048
Duration:1 Semester
Credits: 5
NFQ Level:Expert
Field of Study: Business & Management
Valid From: Semester 2 - 2016/17 ( January 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: Pio Fenton
Module Author: Zahid Aslam
Module Description: This module allows students to develop specific channel or sectoral expertise whilst also improving personal and professional skills. Speakers will be invited to CIT to give guest lectures, whilst students will also attend networking events, industry conferences and both ‘real world’ and virtual events. There will be a requirement for reflections on these events so that the student can capture the learning achieved.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Assess complex digital marketing challenges and make recommendations through reflection for improved success.
LO2 Critically analyse new tools, techniques or methods relating to the digital domain and reflect on how these can be applied to a selected sector, industry or company.
LO3 Explore cross-channel, cross-functional and inter-company issues and evaluate implications from a digital marketing perspective.
LO4 Develop personal and professional skills that reflect adaptability to changing ways of doing business.
Pre-requisite learning
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Digital Marketing Channels, Methods and Techniques
SEO, PPC, Social, Email, Affiliate, Usability, Design, Conversion Rate Optimisation, Consumer Behaviour
Sector or Industry Specific Knowledge
SME, Cross-Border, Tourism, Hospitality, Retail
Personal Branding
Personal Inventory, Determining Goals, Establishing Online Identity, Developing Niche, Creating Content, Thought Leadership, Measurement
Networking and Professional Development
Networking Strategies, goal setting, personal assessment, reflective techniques.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Create a plan that outlines a strategy for professional development and highlights a channel, sector or company on which will be the subsequent focus on professional development activity. 3,4 30.0 Week 4
Reflective Journal A minimum number of log entries in which the learner reflects on talks, events and other learning opportunities. Some of these essays will illustrate how learnings can be applied to a previously selected company, industry, sector or digital marketing channel. 1,2,3,4 70.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) PD prep 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Processional Development events 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) Lecturer support 2.0 Every Week 2.00
Independent Learning Processional Development events 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • Gillie E J Bolton 2014, Reflective Practice: Writing and Professional Development, 4 Ed., Sage Publications [ISBN: 978-144628235]
  • David D'Alessandro 2008, Career Warfare: 10 Rules for Building a Successful Personal Brand, 2 Ed., McGraw Hill [ISBN: 978-007159729]
Supplementary Book Resources
  • Andrea Nierenberg 2013, Network Like You Mean It, Pearson [ISBN: 9780133742909]
This module does not have any article/paper resources
Other Resources
  • Website: TEDTED Talks
  • Webinars: GartnerGartner Webinars and Facebook Live events
  • Journal: Journal of Direct, Data and Digital Marketing Practice , Palgrave Macmillan
  • Journal: Journal of Digital & Social Media Marketing , Henry Stewart Publications
  • Journal: Journal of Research in Interactive Marketing , Emerald Group
  • Journal: Applied Marketing Analytics, Henry Stewart Publications
  • Journal: Journal of Marketing Management, Taylor and Francis Group

Module Delivered in

Programme Code Programme Semester Delivery
CR_BDMAS_9 Master of Science in Digital Marketing Strategy 1 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie