| Title: | New Media Workplace |
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| Long Title: | New Media Workplace |
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| Field of Study: |
Multimedia
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| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Module Coordinator: |
ROSE MC GRATH |
| Module Author: |
FRANK O DONOVAN |
| Module Description: |
This module aims to give learners a detailed and up-to-date perspective on the digital media and new media industies.
Through invited presentations by industry experts and practitioners the learner will have an opportunity to engage in direct dialogue with key personnel as well as potential employers. The module presents the learner with an
insight into existing and emerging approaches with regard to work processes, practices and production as well as larger related socio-economic and socio-technical trends and contexts. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Critically appraise recent and prospective issues, developments and opportunities in the digital media and new media industry. |
| LO2 |
Provide insights inside the processes of media creation, production and delivery by critical reflection on engagement with established industry players and sources |
| LO3 |
Analyse key business models, strategies, and operations in the digital media and new media industries |
| LO4 |
Critically appraise new media services and products in terms of key industry criteria. |
| Pre-requisite learning |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
Co-requisites
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| No Co Requisites listed |
Module Content & Assessment
| Indicative Content |
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Workplace Contexts and industry sub-sectors
The Digital Media Industry: the computer and video games sector, the e-learning sector, digital and online publishing, digital film, CGI and SFX etc; the Creative and Cultural Industries; the traditional and new media industries
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Business and Innovation Management
Examples and experiences with innovation management; managing creativity; Key business models (e.g. customer relationships, revenue model etc), business strategies (e.g. strategies for competitive advantage), and business operations (e.g. organisational structure and workflows).
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Careers and Personal Development
No job for life? Horizontal v vertical careers; Identity and work; Being a "creative"; Globalisation and the new labour market; Continuing Professional Development;
Reflective practice; Psychometric testing for career planning and management.
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Key Trends in New Media
Realignments and integrations in the media design industry and broader media culture; The "new media": interactivity, integration, hypermediacy, collaboartion, the social web/web 2.0; "massive" online spaces (e.g. MOOCs, MMORPGs etc.); the semantic web; mixed reality spaces; immersion; ubiquitious and ambient computing; The contemporary cyberculture
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| Assessment Breakdown | % |
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| Course Work | 100.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Reflective Journal |
A reflective online learning journal in the form of an e-portfolio, based around engagement with established industry players and sources |
1,2,3,4 |
60.0 |
Week 6 |
| Presentation |
Media rich presentation on specific theme, trend or practice
within the broader digital media or new media workplace |
1,2,3,4 |
40.0 |
Sem End |
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Traditional lectures and guest speaker slots (online and face-to-face) with activities based around topics and issues arising. |
2.0 |
Every Week |
2.00 |
| Independent & Directed Learning (Non-contact) |
Range of readings, exercises and other formative assessment tasks |
5.0 |
Every Week |
5.00 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.00 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Traditional lectures and guest speaker slots (online and face-to-face) with activities based around topics and issues arising. |
1.5 |
Every Week |
1.50 |
| Independent & Directed Learning (Non-contact) |
Range of readings, exercises and other formative assessment tasks |
5.5 |
Every Week |
5.50 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
1.50 |
Module Resources
| Recommended Book Resources |
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- Martin Lister... [et al.] 2008, New media: a critical introduction [ISBN: 0415431611]
- Richard Florida 2012, The Rise of the Creative Class -- Revisited, Basic Books [ISBN: 0465029930]
- 2011, The Creative Industries: Culture and Policy, Sage Publications Ltd [ISBN: 1847875769]
- 2012, Key Concepts in Creative Industries, SAGE Publications Ltd [ISBN: 1446202895]
- Nancy Lyons, Meghan Wilker 2012, Interactive Project Management: Pixels, People, and Process, New Riders [ISBN: 0321815157]
| | This module does not have any article/paper resources |
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| Other Resources |
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- Magazine: Wired Magazine
- Online Reports: New Media Consortium (NMC)NMC Horizon Reports
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Module Delivered in
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