| Title: | Production Studies & Marketing |
|---|
| Long Title: | Production Studies & Marketing |
|---|
| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Module Coordinator: |
Deirdre Collins |
| Module Author: |
Irene OMara |
| Module Description: |
An introduction to the management and administration of arts projects; project planning & management, business, funding, legal aspects and marketing. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
demonstrate an understanding of the administrative structures, planning and groundwork necessary for productions |
| LO2 |
apply for relevant funding to public and private bodies |
| LO3 |
draw up a budget for a production |
| LO4 |
observe the legal requirements of public performance |
| LO5 |
devise a marketing strategy for a production |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|
| none |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| none |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
Module Content & Assessment
| Indicative Content |
|
Production Management
Project management with an emphasis on planning, scheduling, logistics and team building
|
|
Marketing
Case Study-based examination of arts promotion and audience development
|
|
Entertainment Law
Tax Law, Royalties, Intellectual Property, Insurance, Employers & Employees Liabilities, Contracts
|
|
Meet the Professionals
Guest Lecturers from the theatre and media industries
|
|
Risk Assessment
General risk assessment and fit-up management
|
|
Budget
Budget management and documentation
|
| Assessment Breakdown | % |
|---|
| Course Work | 60.00% |
| End of Module Formal Examination | 40.00% |
| Course Work |
|---|
| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Project |
A notional budget for a performance project |
1,2,3 |
20.0 |
Week 6 |
| Short Answer Questions |
SAQ Exam on Law component |
4 |
20.0 |
Week 7 |
| Project |
A notional marketing strategy for a performance project |
1,5 |
20.0 |
Week 10 |
| End of Module Formal Examination |
|---|
| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Formal Exam |
End-of-Semester Final Examination |
1,2 |
40.0 |
End-of-Semester |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
|
The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Business & Marketing |
1.0 |
Every Week |
1.00 |
| Lecture |
Legal & Project Management |
1.0 |
Every Week |
1.00 |
| Tutorial |
Case Studies |
1.0 |
Every Second Week |
0.50 |
| Independent & Directed Learning (Non-contact) |
Study, Research and Writing |
4.5 |
Every Week |
4.50 |
| Total Hours |
7.50 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.50 |
| This module has no Part Time workload. |
Module Resources
| Supplementary Book Resources |
|---|
- Peter Dean 2002, Production Management: Making Shows Happen - A Practical Guide, Crowood Press [ISBN: 1861264510]
- Kerrigan, Fraser & Ozbilqin 2004, Arts Marketing, Butterworth - Heinemann [ISBN: 0750659688]
- Kotler & Scheff 1997, Standing Room Only: Strategies for Marketing & Performing Arts, Harvard Business School Press [ISBN: 0875847375]
- Joy R Butler 2007, The Permission Seeker's Guide through the Legal Jungle, Sashay Communications [ISBN: 0967294010]
- Butterfield, Robinson & Chambers 2002, Entertainments Licensing Law & Practice, Old Bailey Press [ISBN: 1858364361]
- Cary Gillet & Jay Sheehan 2016, The Production Manager's Toolkit, Focal Press [ISBN: 1138838845]
| | This module does not have any article/paper resources |
|---|
| Other Resources |
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- website: The Arts Counci of IrelandArts Council Website
- website: Business to ArtsBusiness to Arts
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Module Delivered in
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