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DESI7017 - Design - Digital Moving Image

Title:Design - Digital Moving Image
Long Title:Design - Digital Moving Image
Module Code:DESI7017
Duration:1 Semester
Credits: 5
NFQ Level:Intermediate
Field of Study: Design Studies
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 2 programme(s)
Module Coordinator: VALERIE RENEHAN
Module Description: This is a project-based module focusing on encouraging students to develop skills for communicating creative concepts within the context of a set brief in areas such as branding, advertising, promotion, music and entertainment. This module culminates students visual & design skills, bringing them together in a new visual expression, the broad spectrum of motion design. Depending on interests and skills, students will be encouraged to explore the creative potential of their chosen direction. Students will also be encouraged to contextualise their working methods within a theoretical framework, and to refine skills of analysis/storyboarding, evaluation, conceptual thinking and visual expression.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Apply appropriate visual research methodologies in evaluating the design & technical approach.
LO2 Design a range of relevant ideas within the context of motion design to meet set objectives.
LO3 Employ appropriate digital tools to produce a finished motion piece in a design context as defined by a set brief.
LO4 Showcase the development of a personal visual language in the communication of set objectives.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Self Initiated Planning & Style
Students will be encouraged to follow a personal choice between areas of motion design such as animation, video, digital advertising, promotional walk throughs etc developing a distinctive personal style and voice.
Sketching and drawing will also be required to provide students with the means to develop ideas and storyboards for situating motion design within a design context.
Experiential approach is expected to employ appropriate techniques & approaches to achieving their intended outcomes.
Final Project
All research, development, exploratory work and final presentation must be submitted for assessment.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Preparatory work & prototype/storyboard 1,2,3,4 40.0 Week 6
Practical/Skills Evaluation Motion Design Project 2,3,4 60.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Independent Learning Practice & Implementation of Design & Outcomes 4.0 Every Week 4.00
Tutorial Studio/Lab Based Practical Work 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Fairchild Books 2015, The Moving Image Workshop [ISBN: 978-147257200]
  • Ian Crook and Peter Beare 2015, Motion Graphics [ISBN: 978-147256900]
Supplementary Book Resources
  • SendPoints Publishing Co. 2015, Motion Graphics in Branding [ISBN: 978-988138357]
  • Richard E. Williams 2009, The Animator's Survival Kit [ISBN: 978-057123834]
  • Austin Shaw 2015, Design for Motion: Fundamentals and Techniques of Motion Design [ISBN: 978-113881209]
  • Francis Glebas 2008, Directing the Story: Professional Storytelling and Storyboarding Techniques for Live Action and Animation [ISBN: 978-024081076]
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_HPHNM_8 Bachelor of Arts (Honours) in Photography with New Media 5 Elective
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 5 Elective

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie