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MMED6035 - Creative Thinking and Design

Title:Creative Thinking and Design
Long Title:Creative Thinking and Design
Module Code:MMED6035
Credits: 5
NFQ Level:Fundamental
Field of Study: Multimedia
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 2 programme(s)
Module Coordinator: ROSE MC GRATH
Module Author: TREVOR HOGAN
Module Description: This module aims to provide learners with a range of skills and tools to allow them to unlock their creativity in a focused manner and enable them to generate ideas creatively and communicate designs. By encouraging experimentation with diverse approaches to the processes of ideation, visualisation, presentation and design in general, learners are encouraged to use techniques and models from the worlds of design and creativity.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate design concepts with regard to innovation, general interest, technical dimensions and potential to be realised
LO2 Discuss key concepts and theories of creativity thinking and design
LO3 Apply a variety of creative design techniques and approaches to the processes of idea generation and development
LO4 Develop a design concept for a digital media solution
LO5 Create and present a basic prototype design of a design concept
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Research and observation
Creative expression, Objective and subjective drawing; Sketching and observation; Concept sketching, Exploration of form and colour
Design Thinking
Interpretation of a design brief, Creative thinking skills and techniques, Design make & test projects
Approaches to creativity
Select creativity and design techniques; Case studies innovative products and projects: analysis of current examples from disciplines such as media arts, entertainment, computer science, product development, marketing, and engineering.
Idea generation
Staff-led, individual and collaborative exercises in idea generation; Brainstorming, storyboarding, mind/concept mapping, scripting, modelling, prototyping, scenario-based techniques and simulation, prototyping, redesign
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Presentation of a design concept 2,4 40.0 Week 6
Practical/Skills Evaluation Produce a prototype of a design concept, and create and develop a range of supplementary work, which includes: sketchbooks, notebooks and/or journals that illustrates creative design process 1,3,4,5 60.0 Week 13
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab Practical and theoretical exercises on creative approaches 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Practical & Theory Independent Learning 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • William Lidwell, Kritina Holden, Jill Butler 2010, Universal Principles of Design [ISBN: 1592535879]
  • David Airey 2009, Logo Design Love [ISBN: 978-032166076]
  • Fridolin Beisert and Jessie Kawata 2017, Creative Strategies: 10 approaches to solving design problems, Design Studio Press; Sew edition [ISBN: 0823056201]
Supplementary Book Resources
  • Robert J. Sternberg 1998, Handbook of creativity, Cambridge University Press [ISBN: 0521576040]
  • Robin Landa 1998, Thinking creatively, North Light Books Cincinnati [ISBN: 0-8913-4843-3]
  • Judith Wilde, Richard Wilde 2000, Visual literacy [ISBN: 0823056201]
  • Tom Kelley 2002, The Art Of Innovation: Success Through Innovation the IDEO Way [ISBN: 186197583X]
  • Steven Johnson 2011, Where Good Ideas Come from: The Natural History of Innovation [ISBN: 0141033401]
  • Michael Michalko 2011, Creative Thinkering [ISBN: 1608680245]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 2 Group Elective 2
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 2 Elective

Cork Institute of Technology
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