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MMED6013 - Time Based Media Design

Title:Time Based Media Design
Long Title:Time Based Media Design
Module Code:MMED6013
Duration:1 Semester
Credits: 5
NFQ Level:Fundamental
Field of Study: Multimedia
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 2 programme(s)
Module Coordinator: VALERIE RENEHAN
Module Description: The module provides the learner with knowledge of the principles of motion graphic design as it relates to animated and/or audio/video sequences. It provides the learner with practical methods for developing audio-visual content using digital tools. Students will gain some of the fundamental skills required for designing time-based media for deployment across a range of contemporary media platforms.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Implement appropriate techniques and design processes that facilitate the development of time-based media such as animation and video.
LO2 Identify good practice in existing animation, video/film and/or sound works, especially in terms of narrative structure and character design.
LO3 Describe the creative and technical processes involved in the development of an A/V motion design product from concept to completion.
LO4 Apply appropriate principles and practice in the creation of a short 2D audio visual motion design sequence.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Exercises in the fields of audiovisual design: analysis, research, and preparation, storyboarding and animatics, fixed linear and interactive plots (branches), visual storytelling. Introduction to 2D and 3D authoring, use of technology and tools (2D and 3D). Creation of short animations/video and/or audio sequences.
An overview of the concepts relating to time based A/V media. Video, film, animation and motion graphics: traditional and contemporary approaches. Genres and styles. Differences and similarities between traditional and contemporary methods of producing video and animation: stop motion and frame-by-frame techniques, keyframing and tweening, spacial concepts relating to 2D and 3D animation environments, delivery environments and contexts. Techniques and approaches to production: straight-ahead and planned. Narratology: story structure, characterisation, dramatic and narrative tension and structure, interactivity and narrative, narrative: linear and non-linear. Visual design: visual story (words and pictures), storyboarding, basic principles of video and animation. Morphology of motion design: a lexicon of space, form and time principles. Sound and image: inter-dependencies, sound for effect and mood. Overview and analyses of the delivery, broadcast and publication of time based work in a range of contexts such as games, broadcast, film industries.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Exercises in the field of audiovisual design. 1,2,3 30.0 Week 6
Practical/Skills Evaluation Demonstration and evaluation of the principles of time based media through practical work. A short written element to articulate the intentions of the time based work. 1,2,3,4 70.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab Set of practical exercises/assignment(s) in time-based media 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Practice and exploration by student outside of class contact 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Matt Woolman 2004, Motion Design: Moving Graphics for Television, Music Video, Cinema, and Digital Interfaces, Rotovision [ISBN: 2880467896]
  • Adobe Creative Team, 2010, Adobe After Effects CS5 Classroom in a Book [ISBN: 0321704495]
  • Paul Wells 2010, Understanding animation, 2nd Ed., Chapters 1 & 3, Routledge [ISBN: 0415397308]
  • Gill Branston, Roy Stafford, 2010, The Media Student's Book, Chapters 2 & 3 [ISBN: 0415558425]
Supplementary Book Resources
  • Matt Woolman 2005, Type in Motion: No. 2, Thames & Hudson Ltd [ISBN: 0500512434]
  • Edit. Shane R.J Walter, Matt Hanson, OneDotZero 2005, Motion Blur: Graphic Moving Imagemakers, Hali Publications [ISBN: 1856694658]
  • Kit Laybourne 1998, The Animation Book: A Complete Guide to Animated Film Making., Crowne Publications
  • Paul Wells 2002, Animation Genre and Authorship, Wallflower Press [ISBN: 1903364205]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 2 Group Elective 1
CR_HPHNM_8 Bachelor of Arts (Honours) in Photography with New Media 2 Elective

Cork Institute of Technology
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