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MMED9001 - Ethics & Social Responsibility

Title:Ethics & Social Responsibility
Long Title:Ethics & Social Responsibility
Module Code:MMED9001
Credits: 5
NFQ Level:Expert
Field of Study: Multimedia
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: ROSE MC GRATH
Module Author: EMMETT COFFEY
Module Description: This module provides both a conceptual and practical treatment of the key ethical doctrines which have influenced debates and the development of practice in the field of business ethics. The module emphasises and critically analyses the growing importance of Corporate Social Responsibility (CSR) and the role of the public relations function in developing and implementing CSR programmes of activity. The module also considers ethical issues and dilemmas relating to the professional communications and public relations sector.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Assess the emergence and role of ethics and ethical behaviour in the corporate environment.
LO2 Evaluate the contribution and different forms of stakeholder theory in the organisation context.
LO3 Critically assess the practice of Corporate Social Responsibility (CSR) and the contribution of the public relations professional in the development of CSR strategy.
LO4 Analyse the emerging issues and arguments relating to the practice of CSR with particular reference to globalisation and sustainability.
LO5 Examine ethical issues and dilemmas inherent to public communications functions, including public relations and corporate communication practice.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Business Ethics - Conceptual and Practical Issues
What is ethics? Ethical theories and doctrines in the field of business. Codes of ethics. Society and ethics. Corporate citizenship. Cultural relativism. Ethics in public relations practice.
Stakeholder Theory
Stakeholder theory defined. Stakeholder identification. Stakeholder Theory and CSR. Issues management and the creation of stakeholders
Corporate Social Responsibility
CSR defined. Why CSR? Going beyond the profit motive. The fundamentals and approaches of CSR. CSR in the Irish context. Business benefits of social responsibility. CSR and the globalised world of business. Arguments for and against social responsibility. The role of public relations in CSR.
The Practice of CSR
Growing practice of CSR. Developing CSR capability and implementation of CSR strategies. programmes. Case studies. Evaluation of CSR programmes and social auditing. Criticisms of CSR.
Emergine Issues in Social Responsibility
Environmental issues. Multinationals’ social responsibility in developing countries. Poverty and child labour. The role of the employee in CSR. Small enterprises and CSR. Globalisation and sustainability.
Assessment Breakdown%
Course Work40.00%
End of Module Formal Examination60.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Analysis of CSR programmes/contemporary issues in business ethics 1,2,3,4 40.0 Week 8
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,5 60.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture 2.5 Every Week 2.50
Independent & Directed Learning (Non-contact) Self directed study 4.5 Every Week 4.50
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.50
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Crane, A; Matten, D 2010, Business Ethics: Managing corporate citizenship and sustainability in the age of globalization, 2nd Ed., OUP Oxford [ISBN: 978-0199284993]
  • Philip Kotler and Nancy Lee 2005, Corporate social responsibility, Wiley Hoboken, N.J. [ISBN: 0471476110]
  • Parsons, P; 2008, Ethics in Public Relations: A Guide to Best Practice, 2nd Ed., Kogan Page/CIPR [ISBN: 978-074945332]
Supplementary Book Resources
  • Michael Hopkins 2003, The planetary bargain, 1st Ed., Earthscan London [ISBN: 978-1853839788]
  • Killian, S; 2012, Corporate Social Responsibility - A Guide with Irish Experiences, 1st Ed., Chartered Accountants Ireland [ISBN: 978-190721469]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BPRNM_9 Master of Arts in Public Relations with New Media 1 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie