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MGMT8048 - Enterprise and Innovation

Title:Enterprise and Innovation
Long Title:Enterprise and Innovation
Module Code:MGMT8048
Credits: 5
NFQ Level:Advanced
Field of Study: Business & Management
Valid From: Semester 1 - 2016/17 ( September 2016 )
Module Delivered in 6 programme(s)
Module Coordinator: CAROLINE O REILLY
Module Author: Lisa Murphy
Module Description: The capacity to innovate can be a source of competitive advantage but the management of innovation is challenging. This module will explore the importance of innovation to the sustainability and growth of the firm. It will introduce students to the different innovation types and processes of innovation management within modern businesses. Students will learn how to map innovation opportunities and develop innovation strategies and partnerships across organisational boundaries and how to leverage networks and share knowledge. Case studies of successful innovations will be examined.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Examine the role and importance of innovation in society.
LO2 Discuss the common driving forces and sources of ideas for innovation.
LO3 Identify the different approaches to creativity and innovation and the key issues involved in the innovation and commercialisation processes.
LO4 Develop a framework for managing innovation and critique an organisation's approach to managing innovation.
LO5 Evaluate the role of knowledge based activities, relationships and networks in the development of a new product, service or process.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Introduction to Innovation
Defining innovation. Types of innovation. process, product, service, business model; disruptive, radical & incremental. Goals and success factors of innovation. Innovation strategies.
Managing Innovation
Identifying innovation opportunities and mapping innovation strategies. Innovation as a management process. Core capabilities and abilities of the innovative organisation. R&D and portfolio management. Case studies.
Managing Technology and Knowledge
Knowledge management practises. Strategic alliances and networks, open innovation. Intellectual property and the role of technology transfer in innovation.
Corporate Creativity
Link between creativity and innovation. Sources of ideas. Systematic approaches to creativity.
What is Intrapreneurship?
The link between entrepreneurship and intrapreneurship. Developing a culture of intrapreneurship within the organisation. Case studies.
New Product Development
New product development process. Assembling knowledge. Managing the new product development team, organisational structures, cross functional teams and key activities.
Assessment Breakdown%
Course Work50.00%
End of Module Formal Examination50.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Analysis of case scenario material and development of report based on findings. 3,4 35.0 Week 9
Presentation Presentation of case scenario material. 3,4 15.0 Week 10
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End of semester formal exam. 1,2,3,4,5 50.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction. 3.0 Every Week 3.00
Independent Learning Reading, research and assignment preparation. 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction. 2.0 Every Week 2.00
Independent Learning Research, analysis, assignment preparation. 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • John Tidd and Joe Bessant 2014, Strategic Innovation Management, 1st Ed., Wiley UK [ISBN: 9781118457238]
Supplementary Book Resources
  • John Tidd and Joe Bessant 2013, Managing Innovation, 5th Ed., Wiley UK [ISBN: 9781118538593]
  • Scott D.Anthony & David S.Duncan 2012, Building a Growth Factory (EBook), 1st Ed., Harvard Business USA [ISBN: 11714EKNDENG]
  • Bilton and Cummings 2010, Creative Strategy [ISBN: 9781405180191]
Recommended Article/Paper Resources
  • Harvard Business Review 2006, Proctor and Gamble; Inside Proctor and Gamble's New Model for Innovation, Harvard Business Review, 10 [ISSN: R0603C]
  • Scott D.Anthony & Bruce Brown 2011, How P+G tripled its innovation success rate, Harvard Business Review, June 2011 [ISSN: R1106C]
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBUSS_8 Bachelor of Business (Honours) 2 Mandatory
CR_BACCT_8 Bachelor of Business (Honours) in Accounting 5 Elective
CR_BBADM_8 Bachelor of Business (Honours) in Business Administration 2 Elective
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 8 Elective
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 8 Elective
CR_BPRNM_9 Master of Arts in Public Relations with New Media 2 Elective

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Email: help@cit.edu.ie