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MMED8018 - Event & Project Management

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Title:Event & Project Management
Long Title:Event & Project Management
Module Code:MMED8018
 
Credits: 5
NFQ Level:Advanced
Field of Study: Multimedia
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 2 programme(s)
Module Coordinator: ROSE MC GRATH
Module Author: OLIVE MURPHY O DWYER
Module Description: This module acquaints learners with current principles and best practices in project management and applying this knowledge to event management and developing the learners ability to formulate, plan, manage and evaluate events. Teaching methods will include case studies.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the nature, characteristics and current developments in the event management sector.
LO2 Discuss the role and responsibilities of the event manager, the project team and event stakeholders in successful event management.
LO3 Employ fundamental project management methodologies, tools and techniques to effectively plan an event.
LO4 Operate as part of an effective team to develop and synthesise the constituent elements of an event plan.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Event Leadership
Event Leader, duties, tasks, skills, behaviours & characteristics; Leadership styles; Event meam; Event stakeholders; Event Triangle.
Events Management
The Events Industry in Ireland; Categories & characteristics of events; Trends in the events sector; Event management Professional & career opportunities.
The nature and context of Project Management
Introduction to project management; Project Management Institute (PMI) & Project Management Body of Knowledge (PMBOK); Project Goals & Constraints; Project triple constraint; Defining project success and failure; Project management context.
Project Life-Cycle
Project initiation. Estimating costs and duration. Project planning. Phases of project life-cycle.
Event Scope Management
Project/Event Charter; Scope Statement; Scope Management Plan; Work Breakdown Structure.
Event Time Management
Activity Definition; Activity Sequencing; Activity Resource Estimating; Activity Duration Estimating; Schedule Development; Schedule Control.
Event Cost Management
Cost Estimating; Cost Budgeting; Cost Control.
Event Communications Management
Communication Planning; Information Distribution; Performance Reporting; Manage Stakeholders. Creating a Project Communications Management Plan.
Event Risk Management
Risk management planning; Risk identification; Qualitative risk analysis; Quantitative risk analysis; Risk response planning; Risk monitoring and control the event.
Event Case Studies
Case studies of various and varied events with an emphasis on cultural/arts events
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Outline the role of the event manager & teamwork in event management 1,2 25.0 Week 5
Project Develop an event management plan to meet the need of a client brief 2,3,4 40.0 Week 12
Presentation An opportunity for the student to present an event proposal. 2,3,4 25.0 Week 12
Other Students will be required to engage in Peer and Self-assessment. This process gives a student responsibility for making judgements about the quality of their own work and that of others in respect of both the written submission and the presentation. 3,4 10.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction & case study review 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Directed Study, Research, Work-based Learning and Private Study 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction & case study review 1.5 Every Week 1.50
Independent & Directed Learning (Non-contact) Directed Study, Research, Work-based Learning and Private Study 5.5 Every Week 5.50
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
 

Module Resources

Recommended Book Resources
  • Charles Bladen, James Kennell, Emma Abson & Nick Wilde 2012, Events Management: An Introduction, Routledge [ISBN: 9781136980398]
Supplementary Book Resources
  • Lena Malouf 2012, Events Exposed: Managing and Designing Special Events, John Wiley & Sons USA [ISBN: 9780470904084]
  • Anton Shone, Bryn Parry 2013, Successful Event Management, 4th Ed., Cengage Learning [ISBN: 9781408075999]
  • Timothy Kloppenborg 2014, Contemporary Project Management, 3rd Ed., Cengage Learning [ISBN: 9781305177468]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 2 Elective
CR_BPRNM_9 Master of Arts in Public Relations with New Media 2 Elective

Cork Institute of Technology
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Email: help@cit.edu.ie