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MGMT8007 - New Venture Planning

Title:New Venture Planning
Long Title:New Venture Planning
Module Code:MGMT8007
Credits: 5
NFQ Level:Advanced
Field of Study: Business & Management
Valid From: Semester 1 - 2016/17 ( September 2016 )
Module Delivered in 3 programme(s)
Module Coordinator: CAROLINE O REILLY
Module Author: Lisa Murphy
Module Description: This module allows students to explore a business opportunity or idea and complete some fundamental market research and financial analysis to assess its viability for further business development. This module also requires students to develop a business plan for the new venture.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Formulate a complete business plan based on an original idea.
LO2 Apply idea generation tools and techniques to generate a business opportunity or idea.
LO3 Assess the commercial viability of the new venture through field and desk research and financial analysis.
LO4 Identify value in intellectual property and apply effective intellectual property rights solutions for the business proposition.
LO5 Evaluate the sources of private and public assistance and finance available to start-ups and expanding small firms.
LO6 Develop communication skills through the process of arguing the business case in a pitch presentation.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Have completed module(s) in accounting and marketing and Entrepreneurship 1 or Technology Entrepreneurship.
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No Co Requisites listed

Module Content & Assessment

Indicative Content
Entrepreneurship and the Start-Up
Definition of an Entrepreneur. Introduction to the Rubicon Incubation Centre.
Introducing the Business Plan
Definition, scope and value of the business plan, writing and implementing the business plan. Business Plan Templates.
Opportunity Identification & Idea Generation
Creativity and problem solving. Sources of ideas, methods for generating ideas and screening.
Introducing the Business Model Canvas
Lean start-up. Business model canvas exploration, application and development.
Market Research & Marketing Strategy
Approaches to primary and secondary market research. Sources of information. Market analysis; exploring industry and competitor profiles and customer / end user needs. Sizing the opportunity and routes to market. Positioning and the marketing mix.
Financing the New Venture
Early stage funding; bank loans, business angels, venture capital, government funding & supports.
Financial Planning
Pricing. Sales forecasting. Profit & Loss. Balance Sheet. Cash Flow.
Sources of Support
Enterprise Support Agencies at local and National level. Finding and using the appropriate supports.
Intellectual Property Rights
Intellectual Property Rights; patents, trademarks, copyright protection and licensing agreements.
Presenting the Business Case in a Pitch Presentation
Creating and structuring a winning pitch presentation.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Pitch the idea to a panel of experts. (Note: This New Venture Planning module is co-dependent with modules; Innovation and Knowledge Systems and Cloud Business Development for BIS Yr 4 students, rendering it cross-modular in nature for BIS Yr 4 students. 2,6 20.0 Week 4
Written Report Develop a feasibility study based on a new market idea. 1,2,3,4,5 20.0 Week 8
Project Completion of a written business plan. The assessment may also include a presentation. 1,2,3,4,5,6 60.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Delivery of course material and involvement of guest lecturers 2.0 Every Week 2.00
Lecture Seminar/Workshop: Discussion Forum 1.0 Every Week 1.00
Lecturer-Supervised Learning (Contact) One-to-one contact with groups 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Self Directed Learning 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Delivery of course material and involvement of guest lecturers. 2.0 Every Week 2.00
Lecturer-Supervised Learning (Contact) One-to-one contact with groups 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Self Directed Learning 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00

Module Resources

Recommended Book Resources
  • Ron Immnick & Brian O'Kane 2009, Starting your own Business; A workbook, 3rd Ed., Oak Tree Press Ireland [ISBN: 9781904887355]
Supplementary Book Resources
  • David A. Gibson 2010, The Streetwise Guide to Being Enterprising, Oak Tree Press Ireland [ISBN: 9781904887324]
  • Kathleen Allen 2015, Launching New Ventures, an Entrepreneurial Approach, 7th Ed., Cengage Learning [ISBN: ISBN-13: 978-1305102507]
  • Joseph Tidd and John Bessant 2015, Innovation and Entrepreneurship, 3rd Edition Ed., Wiley [ISBN: 9781118993095]
  • Frank Wood & alan Sangster 2015, Business Accounting, 13th Ed., Pearson UK [ISBN: 9781292084664]
  • Eric Ries 2011, The Lean Start-Up; How constant innovation creates radically successful businesses, 1st Ed. [ISBN: 978-067092160]
  • Peggy A. Lambing & Charles R. Kuehl 2014, Entrepreneurship, 4th Ed., Pearson UK UK [ISBN: 101292040009]
  • R. Hisrich, M. Peters & D. Shepherd 2012, Entrepreneurship, 9th Ed., McGraw-Hill International USA [ISBN: 0078029198]
  • Thomas M. Cooney 2010, Irish Cases in Entrepreneurship, Blackhall Publishing Ireland [ISBN: 9783838355641]
Supplementary Article/Paper Resources
  • Journal, International Small Business Management
  • Journal, Journal of Small Business Management
  • Journal, Entrepreneurship Theory and Practice
  • Journal, European Small Business Journal
  • Journal, Journal of Small Business Venturing
  • Journal, Harvard Business Review
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBADM_8 Bachelor of Business (Honours) in Business Administration 1 Elective
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 7 Mandatory
CR_BENBU_7 Certificate in Entrepreneurship & Business 2 Mandatory

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