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AGRI8006 - Agribusiness Supply Chains

Title: Agribusiness Supply Chains
Long Title:Agribusiness Supply Chains
Module Code:AGRI8006
Duration:1 Semester
Credits: 5
NFQ Level:Advanced
Field of Study: Agriculture
Valid From: Semester 1 - 2016/17 ( September 2016 )
Module Delivered in 2 programme(s)
Module Coordinator: Claire OSullivan Rochford
Module Author: Conor Kelleher
Module Description: This module is designed to provide the student with an understanding of, and the ability to apply, the key principles and processes of sustainable supply chain management to the agri-food business sector. The module covers the principle elements of the discipline focusing on the agribusiness sector incorporating agriculture and horticulture business in Ireland e.g. Supply Chain Management, Sustainability, Logistics Management, Distribution Management, Supplier Relationship Management and Customer Relationship Management. There is an examination of supply chain issues within the agriculture and horticulture industry including structure and organisation, environmental and social impacts, consumer behaviour, retailing, distribution, purchasing and negotiation.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Critique the role of supply chain management from producer to consumer in the agribusiness sector.
LO2 Analyse the economic, environmental and social impacts of the supply chain from the producer to the end-consumer.
LO3 Differentiate between the role and needs of various stakeholders in the context of a sustainable Irish agribusiness supply chain.
LO4 Apply analytical tools and techniques to achieve optimal global supply chain process improvements.
LO5 Explore sources of power within the agriculture and horticulture business sectors.
LO6 Discuss the development and tasks of the contemporary food supply chain management considering the EU Common Agricultural Policy.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
11730 AGRI8005 Strategic Agribusiness

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
SCM Definitions as Related to the Agribusiness Sector.
Introduction, Key Principles, History and Evolution, Functions and Structures, Economic Benefits of Managing Supply Chain Better.
Logistics for Agriculture and Horticulture Business.
Upstream and Downstream Flows, Materials Management, Demand Forecasting, Distribution Management, Right Product, Right Time and Right Place.
Customer Service and the Supply Chain.
Market-Driven Supply Chains, Relationship Management, Supply Chains and Competitive Advantage in the Agribusiness Sector.
Supply Chain Strategies.
Lean and Agile Supply Chains, Partnership Development, Outsourcing, Supply Base Rationalisation, Managing Risk in the Supply Chain, Time-Based Competition.
Environmental Sustainability.
Metrics for Measuring Environmental Impact, the Ozone Layer to Carbon Footprint, Supply Chain Sustainability, Origin Green, Feeding the World and Sustaining the Planet.
Social Sustainability.
Standards and Programmes across Supply Chains, FLOCERT and Fairtrade, Stakeholders Involved, Underlying Attitudes of Consumers.
Relationship Management in Agri-Food Markets.
Types of Relationships, Internal and External Relationships, Negotiation Skills and Strategies.
The Common Agriculture Policy (CAP) and Supply Chains
An Environmental Approach - Greenhouse Gas Emissions and Climate Change.
Information Management
IT in Supply Chains, Legacy Systems, Enterprise Resource Planning Systems, Radio Frequency Identification, E-Commerce and M-Commerce.
Assessment Breakdown%
Course Work30.00%
End of Module Formal Examination70.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Group project issued circa week 4 of semester incorporating a peer and self assessment submission. For example students might be asked to conduct a strategic analysis of a particular business supply chain, including a critical review of the sustainability practices. 1,2,3 30.0 Week 9
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5,6 70.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Weekly lectures 3.0 Every Week 3.00
Lecturer Supervised Learning (Non-contact) Self directed study 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures including guest speakers 1.5 Every Week 1.50
Independent & Directed Learning (Non-contact) Private Study 5.5 Every Week 5.50
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50

Module Resources

Recommended Book Resources
  • Martin Christopher 2011, Logistics and Supply Chain Management, 4th Ed., FT Prentice Hall [ISBN: 10:027373112]
Supplementary Book Resources
  • Theodore Stank, J. Paul Dittmann, Michael Burnette & Chad Autry 2015, The Supply Chain Game Changers, Applications and Best Practices that are Shaping the Future of Supply Chain Management, Pearson [ISBN: 10:013409378]
  • Steven Leon 2013, Sustainability in Supply Chain Management Casebook - Applications in SCM, Pearson [ISBN: 10:013336719]
  • Kenneth Lysons & Brian Farrington 2012, Purchasing and Supply Chain Management, 8th Ed., Pearson [ISBN: 10:0273723685]
  • N. Chandrasekaran & G. Raghuram 2013, Agribusiness Supply Chain Management, CRC Press [ISBN: 9781466516748]
  • Alan Harrison, Remko Van Hoek, Heather Skipworth 2014, Logistics Management and Strategy - Competing through the Supply Chain, 5th Ed., Pearson [ISBN: 9781292004150]
  • Roberta S. Russeel, Bernard W. Taylor 2013, Operations and Supply Chain Management, 8th Ed., John Wiley & Sons [ISBN: 7811187999]
Supplementary Article/Paper Resources
  • Journal of Supply Chain Management
  • Supply Chain Management - An International Journal
  • Supply Chain Risk Management
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BAGRI_8 Bachelor of Science (Honours) in Agriculture 2 Mandatory
CR_BHORT_8 Bachelor of Science (Honours) in Horticulture 2 Mandatory

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