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INFO6041 - Digital Innovation & The Web

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Title:Digital Innovation & The Web
Long Title:Digital Innovation & The Web
Module Code:INFO6041
 
Credits: 5
NFQ Level:Fundamental
Field of Study: Information Systems
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: CATHERINE MURPHY
Module Author: HOLGER HUBER
Module Description: This module deals with Digital Innovation and User Experience Strategy while also enabling the student to build a client-side website and to manage web content using a Content Management System enabling Digital Marketing concepts. The assessment of this module is linked to Digital Marketing & Analytics.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe and discuss the issues pertaining to Digital Innovation.
LO2 Identify and apply the main concepts of User Experience Strategy.
LO3 Present Business topics using a Content Management System.
LO4 Develop a client-side Web-based E-Commerce application.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Internet Impact on Business
New business forms and models: brokerage, advertising, merchant, on-demand, utility.
Digital Innovation
Digital Innovation vs. IT Innovation. Strategy and Digital Innovation. Digital Innovation and Business Models. Digital Platform Exploitation for Business. Building Digital Capabilities. Organisational Engagement. Leveraging Crowds for Innovation. Digital Business Transformation. Characteristics of Digital Disruptors. Validating the Value Proposition. Conducting Competitive Research and Analysis for Innovation. Information Systems Design for the Web: Enterprise Resource Planning, Customer Relationship Management, Document Management Systems.
Networked Applications for Digital Innovation
Networked Applications and their impact on business processes: e-mail, file-sharing, collaboration tools. Driving digital innovation using Networked Applications.
User Experience Strategy
Definition of UX Strategy: UX Design vs. UX Strategy, UX Strategy vs. Business Strategy; Conducting Competitive Research and Analysis; Conducting User Research; Prototypes; Storyboarding.
Content Management Systems
Operation of a Content Management System, Content Modeling, Content Aggregation, Business benefits of a CMS, Open-source Systems;
Web Technologies
HTML5 – Document Type Definitions(DTDs), tags, comments, includes, file organization with respect to web development, images; Cascading Style Sheets(CSS) – separating presentation from content, writing styles, classes and ids, using styles in HTML5 pages; JavaScript – language fundamentals, introduction to the Document Object Model(DOM), validating forms, image swaps; use of protocols - http(s), ftp - in website creation.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Design and implement an E-Commerce website and enable it for the application of Digital Marketing concepts. This project will form the basis for a related group project in Digital Marketing & Analytics. 2,4 60.0 Week 9
Project Group Project: Research and present a Digital Innovation topic using a Content Management System. 1,3 40.0 Week 13
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Theoretical aspects of the Web, Digital Innovation and Information Economics. 1.0 Every Week 1.00
Lab Lab sessions on development of client-side Web applications and using a CMS 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Researching Seminar topics, developing website and utilising CMS 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Theoretical aspects of the Web, Digital Innovation and Information Economics. 0.5 Every Week 0.50
Lab Lab sessions on development of client-side Web applications and using a CMS 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Researching Seminar topics, developing website and utilising CMS 4.5 Every Week 4.50
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.50
 

Module Resources

Recommended Book Resources
  • John Gallaugher 2016, Information Systems: A Manager's Guide to Harnessing Technology, 5.0 Ed., Flat World [ISBN: 9781453375754]
Supplementary Book Resources
  • Steve Suehring and Janet Valade. 2013, PHP, MySQL, JavaScript & HTML5 all-in-one for dummies, New York; Wiley [ISBN: 9781118213704]
  • Kenneth C. Laudon & Carol Traver 2016, E-Commerce 2015, 11th Ed., Pearson [ISBN: 9781292076317]
  • Deane Barker 2016, Web Content Management, 1st Ed., O'Reilly [ISBN: 9781491908129]
  • Jaime Levy 2015, UX Strategy: How to Devise Innovative Digital Products that People Want, 1st Edition Ed., O'Reilly Media [ISBN: 9781449372866]
Supplementary Article/Paper Resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 4 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie