| Title: | Hospitality and Tourism |
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| Long Title: | Hospitality and Tourism |
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| Field of Study: |
Hospitality
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| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Module Coordinator: |
Noel Murray |
| Module Author: |
GRAINNE DALY |
| Module Description: |
The purpose of this module is to examine the structures and operation of the hospitality and tourism industry from both a national and international perspective. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Define and explain the concept of Hospitality as it relates to the tourism and hospitality industry in a national and international context. |
| LO2 |
Recall the organisations involved in hospitality industry on a national and international level. |
| LO3 |
Determine key tourism facts and statistics related to tourism and hospitality development in Ireland. |
| LO4 |
Describe the components involved in the development of a tourism and hospitality industry. |
| LO5 |
Identify trends and the impacts of tourism. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
Module Content & Assessment
| Indicative Content |
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Introduction to Hospitality and Tourism
Development of the Tourism and Hospitality industry. Definitions. Purpose of tourism. Components of the tourism and hospitality product and industry from a national and international perspective.
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Structure of the Tourism Industry
Government role in tourism. Tourism Ireland. Failte Ireland. IHF. IHI. ITIC. Regional tourism. Tourism policy. International organisations involved in tourism and hospitality.
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Source Markets
Economic impact of tourism and hospitality. Hospitality trends and patterns in development. Source markets. Tourism facts and statistics: national and international.
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Components of the Tourism and Hospitality Product
Source products. Transportation and the travel industry. Attractions.Amenities,Awareness, Accommodation . Distribution. Tourism and the environment.
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Impacts and trends in Hospitality and Tourism
Destination management, TALC, Impacts of Tourism
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| Assessment Breakdown | % |
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| Course Work | 40.00% |
| End of Module Formal Examination | 60.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Short Answer Questions |
Knowledge and application of tourism industry and Irish Tourism trends and facts |
1,2,3 |
20.0 |
Week 7 |
| Project |
Project based on tourism industry and application of theory studied in class |
1,2,4,5 |
20.0 |
Week 11 |
| End of Module Formal Examination |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Formal Exam |
End-of-Semester Final Examination |
1,2,3,4,5 |
60.0 |
End-of-Semester |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Class based |
3.0 |
Every Week |
3.00 |
| Independent & Directed Learning (Non-contact) |
Project, review of readings |
4.0 |
Every Week |
4.00 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Class Based Learning |
3.0 |
Every Week |
3.00 |
| Independent & Directed Learning (Non-contact) |
Project, review of readings |
4.0 |
Every Week |
4.00 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
Module Resources
| Recommended Book Resources |
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- Cooper C, Fletcher J, Fyall A, Gilbert D,Wanhill S 2008, Tourism Principles and Practice, 4th Ed., Pearson education Essex [ISBN: 9780273711261]
- Fletcher J, Fyall A, Gilbert D, Wanhill J 2013, Tourism Principles and Practice, 5th Ed., Pearson United Kingdom [ISBN: 9780273758273]
| | Supplementary Book Resources |
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- Mehta Glenn 2007, The Welcome Business Tourism and Travel in Ireland, Gill & Macmillian Dublin , Ireland [ISBN: 978 07171 42620]
| | Recommended Article/Paper Resources |
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- Cornell University Cornell Hotel and Restaurant Quarterly [ISSN: 19389655]
- Elsevier Tourism Management [ISSN: 02615177]
- Jemma Publications Industry Magazine, Hotel and Catering Review
- Crowe Horwath Bastow Annual Report, Ireland and Northern Ireland Hotel Industry Survey
- Elsevier International Journal of Hospitality Management [ISSN: 02784319]
| | Other Resources |
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- Website: Tourism Ireland
- Website: Irish Tourist Industry Confederation
- Website: Irish Hospitality Institute
- Website: Barkeeper - The Resource for Hospitality
Businesses
- Website: Central Statistics Office Ireland
- Website: Government of Ireland
- Website: World Tourism Organisation
- Website: Tourism Ireland
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Module Delivered in
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