| Title: | Food, Photography & Styling |
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| Long Title: | Food, Photography & Styling |
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| Field of Study: |
Hospitality
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| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Module Coordinator: |
Noel Murray |
| Module Author: |
CATHERINE O MAHONY |
| Module Description: |
The learner will gain an introduction into the field of food critique, photography and styling. It will enhance their culinary artistic skills and build on knowledge relating to food writing. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Critically examine photographic techniques in relation to food styling and design within the field of culinary arts. |
| LO2 |
Translate the impact that food photography has on the food industry in relation to media and marketing channels. |
| LO3 |
Identify the influence of media on the world of food styling and photography. |
| LO4 |
Investigate the creative food styles of chefs from past centuries and compare to modern day culinary experts. |
| LO5 |
Illustrate the principles of food writing and the visual aspect photography has to offer. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s). |
| 6990 |
HOSP6001 |
Culinary Arts Operation |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
Co-requisites
|
| No Co Requisites listed |
Module Content & Assessment
| Indicative Content |
|
Food Photography & Styling
Basic photographic techniques of the trade, food styling and design concepts, required tools of the trade, product presentation, choosing and treating ingredients, key elements of the profession, career pathway and job roles.
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Advertising
The communication process, social skills, key concepts of advertising, marketing, benchmarking, promotion of food within the media context, new modes of advertising, key trends in food promotion.
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Food writers
Impact of food writers on society, public relations, food guides, importance of the press and their role,writing styles and techniques involved.
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Social Impact
The impact of food styling and photography on society. Food as a art form, food in literature and film, its focus and impact on culture and society.
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Future Developments
Focus on development and implications for the future in relation to food photography and styling, new trends emerging in how photography is used.
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| Assessment Breakdown | % |
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| Course Work | 100.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Written Report |
Report examining the core concepts of food photography and styling to include its impact on the food industry in relation to media marketing channels, comparison of the evolution of food photography, along with the principles of food writing. |
1,2,3,4,5 |
50.0 |
Week 11 |
| Performance Evaluation |
Portfolio showcasing a selection of photographs examining the core components of food photography and styling. |
1,5 |
50.0 |
Sem End |
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lab |
Practical |
3.0 |
Every Week |
3.00 |
| Lecture |
Theory |
1.0 |
Every Week |
1.00 |
| Independent & Directed Learning (Non-contact) |
Research |
3.0 |
Every Week |
3.00 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lab |
Practical |
3.0 |
Every Week |
3.00 |
| Lecture |
Theory |
1.0 |
Every Week |
1.00 |
| Independent & Directed Learning (Non-contact) |
Research |
3.0 |
Every Week |
3.00 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
Module Resources
| Recommended Book Resources |
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- Conrad Chavez 2015, Photoshop CC Classroom in a Book, 1st Ed., Adobe [ISBN: 9780134308135]
- Manna, L 2008, Digital Food photography [ISBN: 1-59200-820-8]
- Gillespie, Cailein 2006, European gastronomy into the 21st century, Butterworth-Heinemann Oxford [ISBN: 978-0750652674]
| | Supplementary Book Resources |
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- Linda Bellingham, Jean Ann Bybee, 2010, Food Styling for Photographers [ISBN: 978-0-240-81006-5]
- Hervé This and Pierre Gagnaire; translated by M. B. DeBevoise 2008, Cooking, University of California Press Berkeley [ISBN: 978-0-520-25295-0]
| | This module does not have any article/paper resources |
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| Other Resources |
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- website: www.media.awarenesss.ca
- website: www.PhotographyTips.com
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Module Delivered in
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