Site Navigation

MRKT6012 - Communication for Business

Title:Communication for Business
Long Title:Communication for Business
Module Code:MRKT6012
Duration:1 Semester
Credits: 5
NFQ Level:Fundamental
Field of Study: Marketing & Advertising
Valid From: Semester 1 - 2016/17 ( September 2016 )
Module Delivered in 7 programme(s)
Module Coordinator: Pio Fenton
Module Description: This module focuses on the practise and importance of communication in the business setting. It aims to increase student confidence in written and oral communication. This module also focuses on the tasks undertaken to successfully host and participate in meetings.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Successfully practise written communication.
LO2 Develop and deliver effective presentations.
LO3 Confidently apply Harvard Referencing and self-evaluate work for plagiarism using an online tool.
LO4 Develop networking strategies for personal and professional development.
LO5 Conduct and participate in business meetings in a professional manner.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Introduction to Communication
Key elements in the communication process. Forms of communication in the business setting. Barriers to communication.
Presentation Skills
Purpose/objectives, audience analysis, time management, voice projection, opening and closing presentations. Dealing with Q/A sessions. Individual and group presentations. Networking online and offline.
Non-verbal Communication
Types of non-verbal communication and the importance of non-verbal behaviour when conducting business.
Written and Electronic Communication
Business correspondence, business reports, effective use of electronic communication in business.
Understanding plagiarism. Quoting, Paraphrasing, Summarising. Bibliography. Checking work for plagiarism using detective software
Participant roles, Documents - agenda, minutes. Conducting and participating in the meeting.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Individual presentation on a current topic in business 1,2 30.0 Week 6
Written Report Written report, fully referenced. 1,3,4 40.0 Week 10
Presentation Group presentation e.g. importance and types of communication styles for effective communication in the changing business environment. 1,2,3,4,5 30.0 Week 13
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom based instruction 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Self Directed Learning 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom based instruction 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) Self Directed Learning 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00

Module Resources

Recommended Book Resources
  • S. Duck and T. McMahon 2015, Communication in Everyday Life, 2nd Ed., Sage [ISBN: 978-14522597]
Supplementary Book Resources
  • Stephen M. Croucher 2015, Understanding Communication Theory, Routledge Taylor & Francis Group [ISBN: 978-041574803]
  • Heather Townsend 2011, FT Guide to Business Networking: How to use the power of online and offline networking for business success, FT Press [ISBN: 0273745824]
  • Jonathan Grix, Gerald Watkins, Information Skills: Finding and Using the Right Resources, Palgrave Macmillan [ISBN: 9780230222502]
  • T. Gamble and M. Gamble 2015, The Public Speaking Playbook, Sage
  • K. Quintanilla and S. Wahl 2016, Business and Professional Communication, 3rd Ed., Sage
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
CR_BHRMN_7 Bachelor of Arts in Human Resource Management 2 Mandatory
CR_BBUSS_7 Bachelor of Business 2 Elective
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 2 Elective
CR_BBADM_7 Bachelor of Business in Business Administration 2 Elective
CR_BGBPS_8 Bachelor of Science (Honours) in Global Business and Pilot Studies 2 Mandatory
CR_BCPPR_6 Certificate in HR Management and Development 2 Mandatory
CR_BBUSS_6 Higher Certificate in Business 2 Elective

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie