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TOUR7008 - Tourism Operations Management

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Title:Tourism Operations Management
Long Title:Tourism Operations Management
Module Code:TOUR7008
 
Credits: 5
NFQ Level:Advanced
Field of Study: Tourism
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: Noel Murray
Module Author: Brigid Walsh
Module Description: This Module seeks to Introduce Tourism Students to the Management of Attraction / Tourism Business Operations: The role of the customer, organisation and service staff member as well as the physical environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate the need to manage each of the participants in the service encounter and also the role of the physical environment or servicescape.
LO2 Detail the considerations or issues of note with regard to the location of a tourism attraction / business
LO3 Design and implement strategies to smooth demand and maximise facility capacity while positively affecting customer satisfaction and revenue generation
LO4 Recognise the central role of the customer in Tourism operations and the need to maximise customer participation and value through supply relationships.
LO5 Outline operational considerations for the international expansion of a tourism / service company
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Introduction to Operations Management
Organisational, Personnel and Customer Role in the service encounter and their influence on the management of operations
Managing the "Physical Environment" of Tourism
The role of Servicescapes and their effect on employee and customer behaviour and interaction in tourism operations. Introduction to environmental psychology in tourism.
Locating a Tourism Business or Attraction
Examination of the factors effecting the location of national and international tourism attractions. Use of Case Study to demonstrate concepts of Location and demand in tourism. Facility Location Techniques. Multiple Facility Considerations and Competitive Clustering.
Managing Capacity & Demand
Operational Strategies for Managing Capacity & Demand. Queuing Models. Real & Virtual. The role of the servicescape in managing queues. The impact of waiting on customer satisfaction. The economics of waiting - using waiting lines to stimulate revenue.
The Role & Management of the Tourist
The use of Customers as service provider in tourism. Maximising customer involvement & productivity in tourism.
Service Supply Relationship Management for Tourism & Services
Service Supply Relationships V's Supply Chain Management. Using Supply Relationships to manage quality, Creating Value for the guest through partnerships. Potential issues of Inventory Management and Outsourcing of tourism projects.
Growth & Globalisation of Operations
Operational issues associated with the Domestic & International expansion of Tourism Business. Creation of Global "Operations Strategy".
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions Demand,Capacity & Waiting Line Management 3 20.0 Week 4
Project Operations, Physical Environment & Location 1,2 40.0 Week 10
Other Customer, Supply Relationships & International Operations 4,5 40.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Tourism Operations Management 4.0 Every Week 4.00
Independent & Directed Learning (Non-contact) Study / Reading 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Tourism Operations Management 4.0 Every Week 4.00
Independent & Directed Learning (Non-contact) Study 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Jones, P. & Robinson, P. 2012, Operations Management, 1 Ed., Oxford University Press
  • James A. Fitzsimmons, Mona J. Fitzsimmons 2014, Service management: Operations, Strategy, Information Technology, 8th Ed., Boston, [Mass.] ; McGraw-Hill, 2014. [ISBN: 0078024072]
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 8 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie