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TOUR6008 - Destination & Experiences Mgmt

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Title:Destination & Experiences Mgmt
Long Title:Destination & Experiences Mgmt
Module Code:TOUR6008
 
Credits: 5
NFQ Level:Fundamental
Field of Study: Tourism
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 3 programme(s)
Module Coordinator: Noel Murray
Module Author: MARIA BENSON
Module Description: Trends in globalisation, demographics and technology has ensured that the economic development and management of destinations has become a vital component to the sustainability of global tourism. This module explores the key aspects and developments in this evolving concept.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Explain the importance of destination management as destinations increasingly need to compete to provide the highest quality of experience for visitors and the need to manage the impacts of tourism on host communities and environments.
LO2 Evaluate the role of Destination Management Organisations (DMO's) in leading not only the marketing of destinations but also the management of destinations resources and destination development.
LO3 Identify the principles of the Tourist Area LifeCyle as a model for destination management and evaluate its role in strategic development and positioning/ repositioning of destinations.
LO4 Examine the role of Destination managers in Crisis Management and identify the actions that destination mangers must take before, during and after a crisis.
LO5 Discuss the importance of managing tourist encounters and Identify new forms of tourism encounters, the growth in experiential tourism, changing customer expectations and motives for travel.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Destination Management and Destination Management Organisations
The concept of destinations - UNWTO’s definition of a tourist destination – the basic elements of a tourist destination, the role and resposibilities of DMO's Ownership, Management and Marketing of destinations.
Tourist Area Lifecycle
Butler's TALC (Tourist Area Lifecycle) Model -concept and usefulness etc, Its Implications for the management of destinations. Benefits and difficulties in applying and using the TALC as a tool for Destination Managers. Managing Destinations in Decline, Diamond's rejeuvenation strategies
Tourism and the Host Community
The importance of the host community in destination management, the complexity of host communities, the benefits and drawbacks of host communities involvement in tourism planning and destination development. Community relations Planning, Community Involvement mechanisms and Jenkins impediments to local participation.
Risk Management for Tourism Crisis and Disaster’s
Definition and concept of both crisis and disasters in relation to tourism, The role of Tourism Destination Managers in risk management, Media and Communication during Crisis and Disasters, Managing and working with the media in risk (crisis) management, The UNWTO’s guidelines outlining the specific actions that should be taken by Tourism Destination Managers before, during and immediately after a crisis
Understanding Tourist Behaviours and Motives.
The growth of experiental tourism, Tourist expectations and motives for travel. New tourism patterns - green tourism, dark tourism - Stone's categories of dark Tourism suppliers, political tourism, volunteer tourism, medical tourism, extreme tourism, space tourism, Slow tourism and other evolving concepts
Assessment Breakdown%
Course Work40.00%
End of Module Formal Examination60.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Case study related to destination management concepts 1,2,3,4,5 40.0 Week 10
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 60.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture class material 3.0 Every Week 3.00
Lecture Case analysis 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Independent Study 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Material 3.0 Every Week 3.00
Lecture Case Analysis 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Independent Study 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Alastair M. Morrison. 2013, Marketing and managing tourism destinations, New York; Routledge [ISBN: 9780415672504]
  • Brian Garrod and Alan Fyall 2011, Contemporary cases in Tourism, Goodfellows Publishers Ltd Oxford [ISBN: 9781906884536]
Supplementary Book Resources
  • Stephen Page 2014, Tourism Management, Fifth edition Ed., Routledge [ISBN: 9781138784567]
  • Peter Mason 2016, Tourism Impacts, Planning and Management, Third Edition Ed., Routledge [ISBN: 9781138016293]
  • World Tourism Organization (UNWTO) 2007, A Practical Guide to Destination Management, World Tourism Organization (UNWTO) [ISBN: 978-92-844-1243-3]
  • David L. Edgell...[et al.]. 2013, Tourism policy and planning: yesterday, today and tomorrow, Second edition Ed., New York; Routledge [ISBN: 9780415534536]
  • UN World Tourism Organisation 2011, Toolbox for Crisis Communications in Tourism – Checklists and Best Practices [ISBN: 978-92-844-13]
  • Brian Boniface MA, Chris Cooper 2009, Worldwide Destinations Casebook, Second Edition, Second Edition Ed., Butterworth-Heinemann [ISBN: 978-1-85617-538-8]
  • ed Butler R 2006, The Tourist Area Lifecycle - Vol 1, Channel View Publications Clevedon [ISBN: 1845410262]
  • Brent W. Ritchie 2009, Crisis and Disaster Management for Tourism, Channel View Publications [ISBN: 9781845411053]
Recommended Article/Paper Resources
  • Tourism Mangement
  • Annals of Tourism Research
  • Journal of Sustainable Tourism
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 4 Mandatory
CR_FTOUR_7 Bachelor of Business in Tourism Management 4 Mandatory
CR_FTOUR_6 Higher Certificate in Business in Tourism Management 4 Mandatory

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