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TOUR6004 - Tourism and Travel Principles

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Title:Tourism and Travel Principles
Long Title:Tourism and Travel Principles
Module Code:TOUR6004
 
Credits: 5
NFQ Level:Fundamental
Field of Study: Tourism
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 3 programme(s)
Module Coordinator: Noel Murray
Module Author: MARIA BENSON
Module Description: To develop a comprehensive knowledge of the tourism and travel industry as well as its significance and impacts both internationally and in Ireland. The module introduces students to various theoretical perspectives on tourism development and the application of these to industry.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Explain the concept of a tourist destination and the activities of the various sectors supplying the tourism industry within a tourist destination.
LO2 Evaluate the packaging and distribution of the tourism product. Identify the role of various intermediaries in the delivery of the tourism and travel product.
LO3 Examine the elements of transportation and the essential factors associated with the movement of tourists through and within travel destinations.
LO4 Analyse the impacts of tourism with reference to the economic, social, cultural and environmental impacts and identify strategies to minimise these impacts in tourist destinations.
LO5 Assess the relationship, importance and quality of the hospitality, food and beverage sector in tourism with particular attention to the Irish providers.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
11234 TOUR6003 Tourism Principles & Product
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Tourist Destination and the components of a successful destination
The concept of a tourist destination and the key success factors of a successful destination. The relationship between the key stakeholders that supply the tourism product in tourist destinations both public, private and voluntary sectors.
The Travel Distribution System
The chain of distribution in tourism. The role of tour operators, travel agents, on-line agents, tour reps and producers of the tourism product. The selling process and the importance of the tour brochure. The changing role of the distribution system - disintermediation/reintermediation and its impact on the distribution system. Role of the Irish travel agents Association, The Incoming Tour Operators Association etc
Transport knowledge
Types of transport and comparisons of these - air, sea, rail, water etc. Air Transport - Regulation of air transport, role of IATA etc. Freedoms of the air, types of airline services, Cruising - the cruise industry in Ireland, different types of cruises, indicators of quality of cruises etc. Land based transport services car hire, coach, bus and rail services etc. Private and Public ownership and Management of Transport. Water based services in Ireland – ferries and the challenges facing the ferry industry. Emerging trends in Transport.
Travel Documentation and Access to destinations
International time zones, travel documentation, regulations on passports, visa's, health issues and vaccinations. Issues impacting on transport in the future
Impacts of tourism
An analysis of the economic, social, cultural and environmental impacts of tourism on both a global and and a national level. Carrying capacity of destinations, Doxey's Irridex Index, Sustainable tourism. Managing and alleviating these tourism impacts on both the visitor and the destination.
Hospitality, Food and Beverage
The relationship between the hospitality sector and tourism. The structure and classification of accommodation in Ireland, the importance of the food and beverage sector. The growth of Food Tourism and emerging trends in this sector.
Assessment Breakdown%
Course Work40.00%
End of Module Formal Examination60.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Presentation of key findings in relation to the assessment of a tourism destination. 1,3,5 30.0 Week 10
Written Report Detailed report on tourism field trip 1,3,4,5 10.0 Week 8
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 60.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based 4.0 Every Week 4.00
Lab Computer based 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Independent learning and additional readings 2.0 Every Week 2.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 5.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based 4.0 Every Week 4.00
Lab Computer based 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Independent learning and additional readings 2.0 Every Week 2.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 5.00
 

Module Resources

Recommended Book Resources
  • Chris Holloway, Claire Humphreys 2012, The Business of Tourism, Ninth Edition Ed., Pearson Education Canada [ISBN: 9780273755142]
Supplementary Book Resources
  • Chris Cooper 2012, Essentials of Tourism, First Edition Ed., Prentice Hall [ISBN: 9780273724384]
  • Charles R. Goeldner and J.R. Brent Ritchie 2014, Tourism Principles, Practices, Philosophies, Twelfth Edition Ed., Wiley [ISBN: 9781118215241]
  • Ray Cook, Cathy Hsu and Joseph Marqua 2014, The business of Hospitality and Travel, Fifth Edition Ed., Pearson [ISBN: 9780133113532]
  • Peter Mason 2015, Tourism impacts, Planning and Management, Third edition Ed., Routledge [ISBN: 9781138016293]
  • David L. Edgell...[et al.]. 2013, Tourism policy and planning: yesterday, today and tomorrow, New York; Routledge [ISBN: 9780415534536]
  • Mehta, G. 2007, The Welcome Business: Tourism and Travel in Ireland, Gill and Macmillan Dublin [ISBN: 9780717142620]
  • Syratt, G. & J. Archer 2003, Manual of Travel Agency Practice, Butterworth-Heinemann London [ISBN: 0789012766]
Recommended Article/Paper Resources
  • Columbus Travel Publishing 2015, World Travel Atlas 11th Edition, Columbus Travel Publishing
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 2 Mandatory
CR_FTOUR_7 Bachelor of Business in Tourism Management 2 Mandatory
CR_FTOUR_6 Higher Certificate in Business in Tourism Management 2 Mandatory

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