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TOUR8016 - Aviation Travel Management

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Title:Aviation Travel Management
Long Title:Aviation Travel Management
Module Code:TOUR8016
 
Credits: 5
NFQ Level:Advanced
Field of Study: Tourism
Valid From: Semester 1 - 2017/18 ( September 2017 )
Module Delivered in 1 programme(s)
Module Coordinator: Noel Murray
Module Author: URSULA O DONNELL
Module Description: This module will provide an insight into the key managerial operations of both airports and airline companies and an understanding of economic issues within the air transport industry.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify the planning and operational aspects of contemporary airlines
LO2 Analyse airline cost structures, the factors affecting costs, cost management, airline pricing and revenue management.
LO3 Examine the airport business environment.
LO4 Analyse the challenges faced by the aviation industry in today’s rapidly changing world
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Airline Operations
Overview of the airline industry. Factors that affect the airline industry. Schedule airlines, charter airlines and low cost airlines. Product planning. Airline alliances, joint ventures and mergers.
Airline Management
Economic decision making in the Air Transport industry. Determinants and characteristics of demand and supply for the airline industry. Oligopoly Market structure . Factors affecting costs and cost structures. Management of costs. Airline pricing, fare structures and revenue management.
Airport Operations
Overview of the airport industry. Airport services and facilities, airport development and ownership. Airport service quality. Airport demand management. Slot Allocation.
Airport Management
Airport aeronautical and non aeronautical revenue. Airport costs. Airport economics and performance. Airport benchmarking.
Future of the Industry
Predicted growth in different areas of the industry. Changes in the industry. Threats to the Airline Industry.
Assessment Breakdown%
Course Work30.00%
End of Module Formal Examination70.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Essay Written Essay on the airline industry 1,2 30.0 Week 8
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 70.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Room Based 4.0 Every Week 4.00
Independent & Directed Learning (Non-contact) Study/Reading 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class room based 4.0 Every Week 4.00
Independent & Directed Learning (Non-contact) Study/Reading 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • John G. Wensveen 2015, Air Transportation, 8th Ed., Ashgate [ISBN: 1409430634]
  • Anne Graham 2014, Managing Airports, 4th Ed., Routledge London [ISBN: 0415529402]
  • Peter Belobaba (Editor), Amedeo Odoni (Editor), Cynthia Barnhart (Editor) 2015, The Global Airline Industry, 2nd Ed., Wiley UK [ISBN: 978111888117]
Supplementary Book Resources
  • Stephen Shaw 2015, Airline Marketing and Management, 7th Ed., Routeledge UK [ISBN: 9781409401490]
  • Rigas Doganis 2010, Flying off course, 4th Ed., Routledge, UK [ISBN: 041521324X]
  • Lucy Budd (Editor), Stephen Ison (Editor) 2014, Low Cost Carriers Emergence, Expansion and Evolution, Ashgate UK [ISBN: 1409469034]
Recommended Article/Paper Resources
  • Elesvier Science Ltd The Journal of Air Transport Management
  • Elesvier Science Ltd Journal of Transport Geography
  • Elesvier Science Ltd Tourism Management,
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 7 Elective

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie