| Title: | Strategic Business Management |
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| Long Title: | Strategic Business Management |
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| Field of Study: |
Business & Management
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| Valid From: |
Semester 1 - 2016/17 ( September 2016 ) |
| Module Coordinator: |
CATHERINE MURPHY |
| Module Author: |
REGINA O FLYNN |
| Module Description: |
Analysis of the issues involved in the strategic management and development of organisations, from developing strategic plans by analyzing the internal and external elements that influence the development of a successful strategy within an organisation. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Critique the importance of Strategic Management for business development and achieving strategic position. |
| LO2 |
Conduct an external environmental analysis of organisations. |
| LO3 |
Discuss the role of the economy in organisational strategic analysis. |
| LO4 |
Analyse industries and competitive strategies together with strategic capabilities. |
| LO5 |
Appraise how organic organisations can achieve a sustainable and defensible strategic position. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s). |
| Students should have already studied an Introduction to Business Management subject. MGMT6001 - Business Management I |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list. |
| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section. |
| No requirements listed |
Co-requisites
|
| No Co Requisites listed |
Module Content & Assessment
| Indicative Content |
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The Strategic Management Process
Defining Strategy and the Strategic Management Process. Corporate Mission, Goals and Stakeholders, Business Development, Strategy as an Emergent Process, Intended and Emergent Strategies, Strategic Leadership.
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External Analysis - Identification of Opportunities and Threats
External Analysis, SWOT analysis, PEST analysis. Defining the Industry, Sectors, Competitors, Market Segments. Strategic Groups. Industry Life Cycle Analysis. The Global and National Environments.
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The Economics of Strategy
The organisation and it's Microenvironment, the market context, cost analysis, demand analysis, markets and competition, economies of scale, price elasticity.
The Macroeconomics of Strategy, aggregate demand, foreign trade, exchange rates, aggregate supply, GDP, inflation, unemployment, Competitive Advantage, forecasting. Uncertainty and risk.
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Industry Analysis and Competitve Advantage
Analysis of Industries and competition, generic strategies, sources of competitive advantage, the value chain, adding value, advantageous resources and capabilities, positional advantage. National Competitive Advantage, Superior Performance and Competitive Advantage. Porters Five Forces Model and Generic Strategies.
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The Analysis of Strategic Position
Market positioning school, nature and source of cost advantage and differentiation advantage, market segmentation analysis, value creation and value analysis, strategic group analysis, industry transformation and business models. Resource-based view of firms, resources and capabilities, core competencies, competitive strategies in practice, key success factors and new entry strategies.
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The Analysis of Strategic Capability
Resources and capabilities, the resource-based view of organisations, intangibles, competencies, the market-based view, competence-based competition.
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| Assessment Breakdown | % |
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| Course Work | 30.00% |
| End of Module Formal Examination | 70.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Short Answer Questions |
Students will be given a Short Answer exam. |
1,2 |
30.0 |
Week 6 |
| End of Module Formal Examination |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Formal Exam |
End-of-Semester Final Examination |
1,2,3,4,5 |
70.0 |
End-of-Semester |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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The institute reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Lectures will discuss and analysis the topics in the module with reference to business cases in these areas |
3.0 |
Every Week |
3.00 |
| Independent & Directed Learning (Non-contact) |
Students will be referred to the Readings provided by the lecturer for independent learning and reinforcing of material covered in lectures |
4.0 |
Every Week |
4.00 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| This module has no Part Time workload. |
Module Resources
| Recommended Book Resources |
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- Charles W.L. Hill, Gareth R. Jones, Melissa A. Schilling. 2013, Strategic management theory, Eleventh Ed., Cengage Learning [ISBN: 9781285184494]
| | Supplementary Book Resources |
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- Tiernan, Siobhan 2013, Modern Management: theory and practice for students in Ireland, Fourth Ed., Gill and Macmillan Dublin [ISBN: 9780717156320]
- Witcher 2010, Strategic Management, Cengage Learning Andover, Hampshire [ISBN: 9781844809936]
- Richard Lynch 2009, Strategic Management with Strategic Management Companion Website Student Access Card, Fifth Ed., Prentice Hall [ISBN: 978-1408221181]
| | Supplementary Article/Paper Resources |
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- Irish Business Journal Miscellaneous Articles
| | Other Resources |
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- Website: Business World
- Website: Enterprise Ireland Website
- Website: IBEC
- Website: Economist
- Website: Irish Small and Medium Enterprises
Association Website
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Module Delivered in
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