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MGMT8006 - Entrepreneurship

Long Title:Entrepreneurship: Theory and Practice
Module Code:MGMT8006
Credits: 5
NFQ Level:Advanced
Field of Study: Business & Management
Valid From: Semester 1 - 2015/16 ( September 2015 )
Module Delivered in 2 programme(s)
Module Coordinator: Claire OSullivan Rochford
Module Author: Lisa Murphy
Module Description: This module has the dual aim of introducing the student to the theory and the practice of entrepreneurship in the context of high performance enterprise in Ireland and Internationally. The module will profile the role of entrepreneurship in society and provide the needed business know how, to identify business opportunities, evaluate the commercial viability of a venture, review business development phases and analyse the content of a business plan.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Examine the role and importance of entrepreneurship in society.
LO2 Discuss the common driving forces and special characteristics of entrepreneurs.
LO3 Critique the key issues involved in opportunity recognition and enterprise creation.
LO4 Discuss the stages involved in setting up,developing and ending an enterprise.
LO5 Evaluate and analyse the strengths and weaknesses of a business plan.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No Co Requisites listed

Module Content & Assessment

Indicative Content
The nature and importance of entrepreneurs, decisions, process, role in economic development, background and characteristics. Entrepreneurship and its contribution to society and economic development. Intrapreneurship.
The Individual Entrepreneur
The role of the Entrepreneur, characteristics and motivations, role models and support systems, male versus female.
Opportunity Recognition
Creativity and the Business Idea. Sources of new ideas, methods for generating ideas and screening, creative problem solving. Disruptive technologies, network effect and standardization, Product development cycle. Innovation Process. Technology versus Business Models.
Feasibility Analysis: Testing the Business Concept
The founding team. Analysing the industry and market, analyzing product/service risks and benefits. Moore's Crossing the Chasm. Technology validation.
The Business Plan.
Definition, scope and value of business plan, evaluation of business plans, writing the business plan, content of a business plan, using and implementing the business plan, why some businesses fail?
Entrepreneurship in Practice
Case studies in Entrepreneurship and business proposals. Review of written business plans.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Profile of entrepreneur relevant to own course of study and group presentation. 1,2,3 40.0 Week 7
Other Develop an original business idea through applying an idea generation process and represent the business proposition in the Business Model Canvas format. Present the Business Model Canvas. 2,3,4,5 60.0 Sem End
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecturer delivery of course material and involvement of guest speakers. 2.0 Every Week 2.00
Lecture Discussion forum for business plan case studies, project idea assessments and in class debates. 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) Self Directed Study 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • David Gibson 2010, The Streetwise Guide to being Enterprising Workbook and Journal, Oak Tree Press Ireland [ISBN: 9781904887331]
  • Robert B. Mellor 2009, Entrepreneurship for Everybody, Sage UK [ISBN: 9781412947763]
Supplementary Book Resources
  • Kathleen Allen 2015, Launching New Ventures: An Entrepreneurial Approach, 7th Ed., Cengage [ISBN: 13-978-1305102507]
  • Joseph Tidd & John Bessant 2015, Innovation and Entrepreneurship, 3rd Ed., Wiley [ISBN: 978-1118993095]
  • David Gibson 2010, The Streetwise Guide to Being Enterprising, Oak Tree Press Ireland [ISBN: 9781904887324]
  • Jeffery A. Timmons & Stephen Spinelli 2003, New Venture Creation, 6th Ed., McGraw Hill USA [ISBN: 0-07-123272-9]
  • Geoffrey A. Moore 2002, Crossing the Chasm, Marketing and selling disruptive products to main stream customers, 2nd Ed., Harper Business [ISBN: 0-06662-002-3]
  • Michale Malone 2002, Betting it all: The Entrepreneurs of Technology, Wiley & Sons New York, USA [ISBN: 0-471-20190-1]
  • Jack M. Kaplan & Anthony C. Warren 2007, Patterns of Entrepreneurship, 2nd Ed., Wiley USA [ISBN: 13-978-0-471-73750]
  • Mary Coulter 2003, Entrepreneurship in Action, 2nd Ed., Prentice Hall USA [ISBN: 0-13-101101-4]
  • Colm O Gorman & James Cunningham 2003, Enterprise in Action, 2nd Ed., Oak Tree Press Ireland [ISBN: 1-86076-254-9]
  • Thomas M. Cooney 2005, Irish cases in Entrepreneurship, 1st Ed., Blackhall Publishing Ireland [ISBN: 1-842180-87-8]
  • Colette Henry & Pauric McGowan 2007, Irish Cases in Entrepreneurship, Blackhall Publishing Ireland [ISBN: 978-1-842181-249]
  • R. Hisrich, M. Peters & D. Shepherd 2006, Entrepreneurship, 7th Ed., McGraw Hill International USA [ISBN: 0073210560]
  • Adam Jolly 2007, Handbook of European Intellectual Property Management, Developing, Managing and Protecting your Company's Intellectual Property., Kogan Page UK [ISBN: 0749449888]
Supplementary Article/Paper Resources
  • Journal, International Small Business Management
  • Journal, Journal of Small Business Management
  • Journal, Entrepreneurship Theory and Practice
  • Journal, European Small Business Journal
  • Journal, Journal of Business Venturing
  • Journal, Harvard Business Review
  • Journal, Entrepreneurship and Personal Development
Other Resources
  • Website: www.startingabusinessinireland.com
  • Website: www.startingabusinessinBRITAIN.com
  • Website: www.growingabusinessinireland.com
  • Website: www.spotcheckonline.com
  • Website: Patents Office
  • Website: European Patents Office

Module Delivered in

Programme Code Programme Semester Delivery
CR_ECTWB_7 Bachelor of Science in Craft Technology (Wood) with Business 6 Elective
CR_BENBU_7 Certificate in Entrepreneurship & Business 1 Mandatory

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie