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MGMT7076 - New Venture Learning

Title:New Venture Learning
Long Title:New Venture Learning
Module Code:MGMT7076
Duration:1 Semester
Credits: 5
NFQ Level:Intermediate
Field of Study: Business & Management
Valid From: Semester 1 - 2014/15 ( September 2014 )
Module Delivered in no programmes
Module Coordinator: CAROLINE O REILLY
Module Author: Breda Kenny
Module Description: This module is tailored to the distinctive needs of the enterprising student with a viable business idea. In particular the need to equip the student with enterprise and commercialisation skills to meet the challenges of developing their business idea to pre start up and/or start up stage. This is specifically tailored for participants on the Student Inc Summer Entrepreneurship programme. Only those accepted on to Student Inc can take this module. The module will support students, with the help of academic/industry mentors advance their entrepreneurship projects.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Select and implement commercialisation strategies for a defined business idea.
LO2 Identify the issues relating to intellectual property ownership.
LO3 Review national, regional and local supports and enterprise support resources.
LO4 Incorporate an entrepreneurial mindset into project work.
LO5 Reflect on the learning associated with the new venture commercialisation process.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed

Module Content & Assessment

Indicative Content
Pathways to starting a business.
Motivations, ideas for a new business, the opportunity, feasibility studies, business planning, the business model and drafting a business proposal. Content of a business proposal, using and implementing a business proposal and understanding how some businesses fail.
The commercialisation process
Evaluate commercialisation strategies for new products, services and/or processes from a business, technological and IP perspective. Minimum viable product decisions. Fundamentals and types of IP. Protecting IP internationally and IP management.
Market validation
Building the business case, prototyping and proof of concept, testing and validation.
Self Audit of Entrepreneurship Aptitude.
Self-assessment of the learner’s personality profile, career intentions, aptitudes, skills and self image. Assessment of career portfolios and where entrepreneurship as a career option might fit.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Written report on proposed business idea and an initial outline of a commercialisation plan to include IP and funding requirements. 1,2,3 25.0 Week 2
Reflective Journal Document the development and training that has taken place during the programme through the use of a reflective journal. 1,2,3,4,5 25.0 Every Second Week
Performance Evaluation Present to peers and mentors the outcomes of your entrepreneurial journey with a defined business idea. 1,2,3,4,5 50.0 Every Week
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Independent Learning Autonomous student learning at incubation centre 2.0 Every Week 2.00
Lecturer-Supervised Learning (Contact) Discussion on work schedule and troubleshooting 1.5 Every Week 1.50
Lecturer-Supervised Learning (Contact) Meeting with academic and industry mentor 1.5 Every Week 1.50
Directed Learning Attendance at training sessions 2.0 Every Week 2.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Supplementary Book Resources
  • John Bessant, Joe Tidd, 2011, Innovation and Entrepreneurship, John Wiley & Son [ISBN: 978-0-470-71144-6]
  • David O'Sullivan (Editor), Lawrence Dooley (Editor) 2009, Applying Innovation, Sage [ISBN: 978-1-4129-5454-9]
  • Hans Eibe S?rensen, 2012, Business Development, John Wiley & Son [ISBN: 978-0-470-68366-8]
  • Natasha Evers, James Cunningham and Thomas Hoholm 2014, Technology Entrepreneurship Bringing Innovation to the Marketplace, 1 Ed., Palgrave Mac Millan [ISBN: 9781137020109]
  • Tony Wagner, 2012, Creating Innovators: The Making of Young People Who Will Change the World, 1 Ed., Scribner New York [ISBN: 1451611498]
This module does not have any article/paper resources
Other Resources

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie