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LANG7009 - International Business English

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Title:International Business English
Long Title:International Business English
Module Code:LANG7009
 
Duration:1 Semester
Credits: 5
NFQ Level:Intermediate
Field of Study: Languages
Valid From: Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 1 programme(s)
Module Coordinator: Katie Power
Module Author: SHEREE BORGE
Module Description: This module focuses on communicative fluency (reading, writing, listening and speaking) in Business English. It is an advanced-level module intended for students who have already attained a CEFR level in English as a Foreign Language of C1+.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Speak the English language spontaneously, flexibly and effectively for professional purposes
LO2 Demonstrate fluent comprehension by reacting appropriately to business situations in an English-speaking environment as they arise
LO3 Demonstrate an understanding of a wide range of longer, complex texts within the field of International Business, and recognise implicit meaning therein
LO4 Generate longer, complex texts in English on aspects of International Business
LO5 Demonstrate an awareness of linguistic variations in global Business English discourse
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

CEFR Level C1 (or equivalent) in English as a Foreign Language
 

Module Content & Assessment

Indicative Content
International marketing and the language of persuasion - a linguistic perspective
Analysis of language-in-use in advertising and product descriptions in different English-speaking countries and cultures; analysis of language-in-use in negotiation styles; the language of persuasion
Employment and the job interview
current job markets in English-speaking countries; the language of job applications and job interviews
Crisis and conflict resolution in English-speaking business environments
Dealing effectively (from a linguistic and intercultural awareness perspective) with crisis and handling conflict within business situations in the English-speaking world
World Englishes
What is 'English'? Social perceptions of World Englishes; dialects; code-switching; register; English use and emerging markets; English as L1, L2, L3 ...; .
Reading comprehension
Reading comprehension and text analysis skills: complex factual texts, specialised articles and technical instructions
Assessment Breakdown%
Course Work60.00%
End of Module Formal Examination40.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Oral Examination/Interview Sample topics: simulated job interview; dramatic enactment of a business situation requiring negotiation and resolution; interdisciplinary/collaborative cross-modular debate on a topic related to International Business 1,2,5 30.0 Week 12
Essay Interdisciplinary/collaborative cross-modular essay on an aspect of International Business (e.g. intercultural business communication and negotiation, or language use in cross-cultural marketing) 3,4,5 30.0 Week 7
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 3,4,5 40.0 End-of-Semester
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) No Description 3.0 Every Week 3.00
Lab language lab 1.0 Every Week 1.00
Independent & Directed Learning (Non-contact) No Description 3.0 Every Week 3.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 

Module Resources

Recommended Book Resources
  • Martin Lisboa and Michael Handford, Business advantage. Advanced. Student's Book with DVD, CUP [ISBN: 9780521181846]
  • Bill Mascull,, Business Vocabulary in Use: Advanced 2nd Edition, CUP [ISBN: 9780521749404]
Supplementary Book Resources
  • Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu 2000, The business writer's handbook, Bedford/St. Martin's Boston [ISBN: 9780312254940]
  • Iwonna Dubicka (Author), Margaret O'Keeffe (Author) 2011, Market Leader. Coursebook, Prentice Hall College Division [ISBN: 978-1408237038]
  • Marjorie Rosenberg,, Business Advantage Advanced Personal Study Book with Audio CD, CUP [ISBN: 9781107637832]
This module does not have any article/paper resources
Other Resources
  • Audio CDs: Business Advantage (Advanced), CUP, ISBN 9781107666344
  • CD ROM: ISBN 9780521179294Business Advantage (Advanced) Classware, CUP
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 4 Group Elective 1

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie