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MGMT7075 - Emerging Markets

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Title:Emerging Markets
Long Title:Business in Emerging Markets
Module Code:MGMT7075
 
Credits: 5
NFQ Level:Intermediate
Field of Study: Business & Management
Valid From: Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 8 programme(s)
Module Coordinator: Pio Fenton
Module Author: MICHELLE COLLINS
Module Description: This module analyses emerging markets’ commercial realities, national cultures and business negotiation styles within the context of the global market. It looks at specific markets including the BRIC economies (Brazil, Russia, India and China). The module focuses on the opportunities and challenges that multinationals face when doing business and investing in emerging markets and provides students with the necessary analytical skills to assess emerging markets for potential entry.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Examine emerging market theory and its significance in terms of international business.
LO2 Describe the key characteristics of selected emerging markets and economic regions in the world.
LO3 Identify the political, legal, economic, social and technological environment impacting on doing business in emerging markets.
LO4 Analyse the challenges, opportunities and trends in emerging markets.
LO5 Assess the entry mode and strategies to emerging markets.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
Co-requisites
No Co Requisites listed
 

Module Content & Assessment

Indicative Content
Introduction to Emerging Markets
Define emerging markets. Identify emerging markets. Characteristics of emerging markets. Emerging markets as growing markets. Role of emerging markets in a multinational’s global strategy. Opportunities and challenges of doing business in emerging markets.
Environmental Factors
Cultural forces of language, religion, social structure, and education. Political risk analysis, risk reduction strategies. Legal environment. Economic environment.
Review of Emerging Economies
Detailed analysis of the key characteristics of emerging markets including Brazil, Russia, India and China (BRIC), evaluate companies operating in these markets. Case study analysis.
Relationships in Emerging Markets
Types of relationships in emerging markets, managing relationships with foreign governments, expatriates, foreign partners and foreign customers. International negotiations.
Entry Strategies
Trade based entry strategies, contract based entry strategies, investment entry modes. Factors influencing entry strategies.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions Short answer questions in class exam 1,2,3 30.0 Week 6
Written Report Students develop a written report on an emerging market. 1,2,3,4,5 50.0 Week 10
Presentation Students present the main findings of their written report 1,2,3,4,5 20.0 Week 12
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) No Description 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 2.0 Every Week 2.00
Independent & Directed Learning (Non-contact) No Description 5.0 Every Week 5.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Cavusgil, S.T., Ghauri, P.N., Agarwal, M.R 2013, Doing Business in Emerging Markets, Sage Publications Inc.
Supplementary Book Resources
  • Merchant, H 2007, Competing in Emerging Markets. Cases and Readings, Routlege. Taylor & Francis Group
  • Charles W.L. Hill,, International Business [ISBN: 9780071287982]
  • Janet Morrison,, International Business [ISBN: 9781403945631]
  • Kvint V 2009, The Global Emerging Markets, Routledge
Recommended Article/Paper Resources
  • The rise of the BRICs and the new logic in international politics. 2008, n/a
  • Zhao, J.A. 2000, The Chinese approach to international business negotiations, 37 no. 3, 209-237
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CR_BBUSS_7 Bachelor of Business 6 Group Elective 3
CR_BACCT_8 Bachelor of Business (Honours) in Accounting 6 Group Elective 2
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 6 Group Elective 2
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 5 Mandatory
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 7 Elective
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 6 Group Elective 1
CR_BBADM_7 Bachelor of Business in Business Administration 6 Group Elective 1
CR_BMKTG_7 Bachelor of Business in Marketing 6 Group Elective 3

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